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Ask me anything about Facebook Ads 2019

Discussion in 'Facebook' started by Drought, Jan 29, 2019.

  1. Mohaegy

    Mohaegy Newbie

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    I need Good Cloaker to Lanuch My CPA Offer any tips?
     
  2. kveldulv

    kveldulv Regular Member

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    Improve CTR% and Conversion rate.
     
  3. kveldulv

    kveldulv Regular Member

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    The cloaking forum here on BHW. Be prepared to lose a few accounts finding what works though.
     
  4. karagor

    karagor Newbie

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    I wanna try, but how to get some accounts to try? I read that farmming could take up to a year
     
  5. Avernus184

    Avernus184 Newbie

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    Phew finally finished going through all 37 pages. Thank you for all the answers you've provided!

    I have a few doubts to clarify :

    1. For any new shopify store setup with new pixel it's recommended to go with purchase conversion campaign @ $10 budget per adset. Must this be set on adset level or campaign level for CBO ie instead of $10 each just put in $100 at campaign level and let FB do the optimization?

    2. Interest based targeting - since it's a new pixel each adset should include 1 interest. What will the ideal audience size be for say $10 budget per day? What metrics you use to measure the effectiveness of the ads and decide whether to kill it or not? How long should we allow adset to run before deciding to cut it?

    3. Again on 1 interest per adset, wouldn't it take a lot of testing budget solely to sell a say $10 - $20 product? What are the cut off point that you have to see if the tested product are actually a winning product?

    Thank you in advance! I'm sure learning a lot from this thread itself. Cheers ~
     
  6. maveric1979

    maveric1979 Newbie

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    How do i get in touch with you ? I have some questions regarding my e-commerce website & i would really appreciate if you could give me some suggestions regarding facebook campaign for my niche.
     
  7. abdulatif

    abdulatif Registered Member

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    Wich better for ads, video ad? or post ad?
     
  8. Drought

    Drought Jr. VIP Jr. VIP

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    1. Ad set level. CBO is only used for scaling (currently)
    2. Run ads for 3 days before making a decision. I wouldn't target any interests <50,000. Key metrics for eCom are going to be ROAS, cost-per-purchase, cost-per-add-to-cart, and cost-per-click (unique).
    3. It shouldn't. On a $10-$20 product you'll need $5-$10 CPAs to break even. So you can easily get a purchase or 2 within a few days.

    Just post your questions here.

    Depends on your niche/offer but in general video is best.
     
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  9. claymancz

    claymancz Regular Member

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    Sir,

    1- my second e-commerce is on 3d printed socks, with pusheen cat or marvel heroes. It was not probably the best idea, but it was long time ago I bought them from supplier.
    What would you recommend as an ad and also target? I guess that 8-18 age, which is probably target, is not the best because they usually don't have bank accounts and cash on delivery is expensive so i cannot use that. On the other hand it can be bought by parents of that kids, and this target is option in FB ads. Or marvel movie fans. And what ad would be best? Slideshow video or photo?
    2- Lookalike audience - 1% means that FB will choose the best people of all that can make purchase, or its just 7% divided by 7? (i mean the same people, but 7x less). I hope you understand.
    3- Lookalike audience - FB will refresh new info about lookalike audience after someone will make purchase or it is the same people and I have to create ANOTHER lookalike audience?



    Thank you.
     
  10. pgpagal

    pgpagal Newbie

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    Hello, can you help me to get perfect facebook targeting for software selling business? We actually selling readymade software with source codes in Java and dot net. But we cannot create perfect target audience and countries to target. Can you help?
     
  11. jul3s

    jul3s Jr. VIP Jr. VIP

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    People have NO idea how much time and knowledge does this thread take :)
    Thank you for your time @Drought!

    I love to hear new ideas and things to test, since everyone has their own system, and runs ads differently.
    In your opinion, what is one campaign that every e-commerce store should have? One that always brings the best ROI.
     
  12. Drought

    Drought Jr. VIP Jr. VIP

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    1. Yeah way too young an audience. I would never run an offer that's primary demographic isn't 22+
    2. Basically, yeah. In general the smaller the Lookalike the more specific the Lookalike will be.
    3. Lookalikes and custom audiences refresh every 24 hours.

    No such thing as the 'perfect' audience. There are simply audiences of people that will actually buy your product. And to figure that out I'd need to know more about your software.

    Retargeting and LOYALTY.

    Retargeting = abandoned cart, website visitors, and social media engagement
    Loyalty = previous customers.

    So many people in eCommerce don't properly utilize these audiences. When I've gone into businesses and literally added $50-$100k+ overnight with just a few ad sets.
     
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