Thanks for the AMA
@Icey Dan . I want to promote my email squeeze page that offers a free ebook for email. How could I best promote it via facebook? I am afraid that if I directly promote it in groups then it is seen as spamming. If I post article links to my site (which I don't have) and then have an email sign up pop up the sign up rate would be like super duper low :/
No problem at all
If I were you, I would do the following. I know this is complex and requires some time and $ upfront - but it works extremely well and pays off big time in the long run.
1. Create a Facebook page for your business/website if you don't already have one.
2. Sign up for a Manyhat Pro account ($10/month) and connect your page. Manychat is a really powerful AI messenger marketing platform *I am not affiliated with them in any way*.
3. Create a new post on your page to promote the e-book and say something like "comment EMAIL below to get your free e-book".
4. Create a Facebook comments growth tool on Manychat and select the post from step 3 (this is why you need pro). Set the trigger keyword to EMAIL or whatever you asked them to comment in your post. You will have to set up an opt-in sequence as well which is pretty straight-forward.
5. Create a new Facebook ads account if you don't have one and create a new "post engagement" campaign. Select the option to promote an existing post, and then choose the one you made from step 3. Create a few Adsets with different targeting interests and demographics and test them with low budgets to collect data on what works and what doesn't.
6. As people start to comment EMAIL on your ads to get their free e-book, Manychat will automatically send them your opt-in message. If they opt in by replying, you've got them on your messenger marketing list which is extremely powerful. Using Manychat, you can broadcast to your messenger list - and the open/click-through rates are significantly higher than email.
7. Have the opt-in sequence prompt the ask the user to enter the email address they would like the e-book sent to. Use Zapier to connect Manychat to the email marketing platform that you use (they have a decent free plan for starting out). This whole process can be completely automated.
8. Lastly, set up your welcome email to send out the e-book to new subscribers.
I have a case for you and I want you to put light on it what actually happened in my case.
I am a member of over 100+ groups same is my colleague.Once he put a shout out on 10-12 groups in a single day and FB banned his account for more posts and comments etc. But I did the same and I did it over like 50-60 groups in a single hour but I was never banned.We both have old accounts.Can you tell me what actually has happened in this case.
Weird, maybe when your colleague did it more group moderators reported his posts than when you did it? Or perhaps you just got lucky lol. Not quite sure on that one sorry!
