Search results

Is anyone watching this show? How accurate or misinformed is it?

ABC.XYZ By now, you?ve probably heard the big news coming from Google. In a bizarre Back to the Future-esque development, Google are creating their own parent company as part of a structural overhaul for their business plans. The new entity has been given the enigmatic, all-encompassing name...

Please Mind the Gap In principle, there are three things that are essential to starting a new business: an idea, a good team and most importantly, money. Yet, despite being the most important aspect, finding capital is the hardest part. In the event that our own savings won?t cover the costs...

Infographics When the pressure?s on to create great content with a quick turn around, it can be easy to fall into a pattern. 500 word articles, one after the other, quickly become the staple and soon, without even realizing it, we?re bored of our own content. And when that happens, our readers...

The Most Counter-Productive Technique Marketers Use to Gain Subscribers The Pop-Up Problem Many online marketers are willing to try anything to get people to subscribe, but some of our efforts can actually put customers off. Spam is the first to come to mind, but I?m talking about something...

Newbies Guide to Niche Marketing Niche marketing can be extremely rewarding. Many online entrepreneurs regard it as the easiest way to get started in the marketing world. So what exactly is it? Niche marketing is exploiting a particular subset of the market for a very specific product, such as...

What is Web Analytics? Web analytics is the measurement, collation, and analysis of web data, used for enhancing web pages and optimizing usage. Web analytics monitors the traffic to and use of different pages and features on a website. This allows reports on how many visitors to your site...

Facebook Tips for the Social Marketer The most recent projections say that Facebook, as a social media platform, is losing members. Since 2013, teens in particular have been using the platform less and less, with newer channels like Instagram and Twitter taking priority. And yet, Facebook is...

Twitter Best Practice Tips Brands and organizations are beginning to see the benefits of Twitter, and are realizing that in the current climate, ignoring social media could mean losing out on a huge scale. Early uptakers have proven that Twitter is a formidable tool when used as part of an...

LinkedIn Tips for the Social Marketer In recent years, LinkedIn has grown exponentially. Added features and capabilities have drawn in new audiences from almost every industry, allowing businesses and individuals alike to connect with a wider audience than ever before. The platform has...

When you consider how often you see and hear that famous phrase about content (I won't repeat it), it's incredible to see how poorly sites utilize the skills of their writers. More and more often, written content is limited to a few informative pages which are rarely, if ever, updated and a...

The Importance of Storytelling Recently, I came across a post which extolled the value of storytelling in marketing. It explained, quite rightly, that storytelling can be a great way to connect with your readers, to show the personality behind the brand or to show off your company's history...

Simple Words for Simple Needs Not too long ago, Gov.uk garnered a lot of praise for their online efforts. Rightly so. And here?s another area where they are a shining example to the rest of us. Their use of language. Back in 2013, they issued a style guide that banned all of the laughable...

In the ever-changing world of marketing, adapting is key. Marketing strategies have to evolve along with trends, customer behaviour and technology. But content doesn?t change. Right? Think again. Content marketing has to be tailored to your audience just as much as any other aspect of your...

When we are trying to persuade people to buy our products or services, the last thing customers want is to be brow-beaten. They also don't want to be pleaded with. The best restaurants in town don't have signs outside which read: The Best Food In Town! We Blow Our Competition Out Of The Water...

When it comes to registering a domain, there's no shortage of choices out there. Now, there's one more thumb in the pie. And it's a pretty big thumb. Once a search engine, now a jack of all trades, Google's influence on all things online is not be underestimated. And now the brand is once...

Will You Like Me? When it comes to consumer behaviour, people like to ?like? things. Whether it be a local band, a clothing brand or celebrity with a bad fake tan. It seems every page we click on has the same old plea to ?like our page?. We have created a culture that needs to be ?liked...

Rules Are Made for Breaking We're all familiar with the infamous maxims and mantras, telling us how we should and shouldn't write. Whether from a teacher, a colleague, or a user commenting on our content, we've all heard the so-called rules - but do any of them even hold water anymore...

I'm primarily a content writer and I'm pretty comfortable with SEO techniques, spinning articles etc, but I know that isn't enough to create a successful website. The problem is, I know next to nothing about most other areas of IM. Instead of going full-on noob and making a stupid thread like...