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Alphabet - Easy as XYZ

Discussion in 'BlackHat Lounge' started by Madhat27, Aug 14, 2015.

  1. Madhat27

    Madhat27 Newbie

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    ABC.XYZ

    By now, you?ve probably heard the big news coming from Google. In a bizarre Back to the Future-esque development, Google are creating their own parent company as part of a structural overhaul for their business plans. The new entity has been given the enigmatic, all-encompassing name, Alphabet, symbolizing a bunch of clever things. Supposedly, it alludes to the term ?alpha? as a return on investment and being a safe ?bet?, as well as signifying the letters which make up the words which are the building blocks of language and search.

    So why does it matter to us? As far as anyone can tell, it doesn?t. It?s almost Silicon Valley?s equivalent of Kim Kardashian changing her hairstyle. It doesn?t affect anyone, but that won?t stop us speculating and offering opinions.

    By far and away the biggest target for speculation is Google?s track record for tax avoidance. With all the complicated thimblerig shuffling going on, it?s not surprising that critics are pointing to some hitherto unknown legal loophole is being exploited. Google, meanwhile, insists the change will allow them management scale and give them greater freedom to work on each of their various, often unrelated projects.

    The logo has attracted its fair share of scrutiny, too. While some have claimed it shows a growing maturity, others have questioned the decision. Recollections of Yahoo?s rebranding are conjured to mind by the new logo, a largely dull affair with a strange idiosyncratic lowercase ?a? which doesn?t seem to match the lowercase ?e?. To my eyes, it looks like a mature version of the Google logo in the same way that a child wearing a suit looks more mature. And the rudimental name doesn?t help.

    Even the blogpost explaining the changes comes off a little pre-teen. ?We did a lot of things that seemed crazy....We are still trying to do things other people think are crazy but we are super excited about.? You start to get the idea that Google only succeed because they have too much money not to. They can throw money at self-driving cars, augmented reality, longevity and pay off all the losses with search and ads, until they finally make it. Or buy somebody else that did.

    If this is maturity, they?ve skipped ahead to the midlife crisis, like all children warped by money. Their goals have changed from providing customer focused services to amassing knowledge and power like its going out of fashion. Most of what Google has done in recent years has only benefited Google - Search Plus for example. The brand changing might not affect us at all, but chances are something big is in the works which most certainly will.

    Or maybe I should take off the shiny tin foil hat.
     
  2. Capo Dei Capi

    Capo Dei Capi BANNED BANNED

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    Google isn't into tax avoidance they engage in tax liability reduction by using the laws of various nations to their benefits.
     
  3. MarmiteSandwitch

    MarmiteSandwitch Newbie

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    I think you're right.

    Organizations at their time of life are more concerned with survival than legacy.

    By the time they realise their old and past it, it will be too late.

    They may have survived, but eventually the whole world will know what a lying, cheating, bunch of tax dodgers they are.

    Who was it who said "Don't do evil"?
     
  4. ChanzGrande

    ChanzGrande Elite Member

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    I like this way of thought. Obviously they want to maximize shareholder value, and reducing taxes accomplishes that end. It actually doesn't matter what you call it, or how it is described. Tax avoidance practices stem from greed, and largely from not wanting to pay one's fair share as determined by bureaucratic knuckleheads. It's tax dodging behavior no matter what it's called. It's definitely worth considering calling it "Good Business" though.

    PS - the lowercase a in the logo for Alphabet is not an a. It is the Greek letter Alpha. At least that is what it looks like to me.
     
  5. Capo Dei Capi

    Capo Dei Capi BANNED BANNED

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    Tax dodging is when you use illegal methods such as showing profits as being lower by keeping a false set of books that you show the government.
     
  6. elfgirl

    elfgirl Jr. VIP Jr. VIP

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    Accounting is just one big game of trying to lower taxes by lowering the companies revenue during a specific period. I highly doubt that Google is dodging taxes, they are however using the tax laws for their benefit to lower the taxes they pay. Which is, unfortunately, perfectly legal.
     
  7. Capo Dei Capi

    Capo Dei Capi BANNED BANNED

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    If you were the owner of a big enough company you would be doing the same thing.
     
  8. tvonpchq

    tvonpchq Newbie

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    I think they are going to do something very big with robotix and space program
     
  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  10. TeslaFan

    TeslaFan Junior Member

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    I think for me forcing people to pay tax is evil, the reason America use to be a free country is Americans never paid tax and if you ask them back then they use to say they never will "The power to tax is the power to destroy". Now it's like normal to steal money and give to others with tax that is evil and not freedom!