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Discussion in 'Copywriting & Sales Persuasion' started by Madhat27, Jul 24, 2015.

  1. Madhat27

    Madhat27 Newbie

    Apr 3, 2014
    Likes Received:

    When the pressure?s on to create great content with a quick turn around, it can be easy to fall into a pattern. 500 word articles, one after the other, quickly become the staple and soon, without even realizing it, we?re bored of our own content. And when that happens, our readers can tell. But there are plenty of other ways to do content to keep things fresh.

    Infographics are the latest online craze when it comes to content. From politics to products, marvels to the mundane, just about everything has been compiled and presented through ?data visualisation?. Infographics are excellent at conveying complex information in a user-friendly form that can be quickly consumed and understood. They are especially adroit at simplifying large quantitative data and making comparisons obvious. For example, representing 500,000,000 sales from one company, compared to 30,000,000 from another company, can be represented as 50 dollar signs vs 3.

    Infographics can deal with a range of data and show a number of different correlations and relationships.

    • Comparisons/Contrasts

    • Statistics

    • Hierarchy

    • Processes

    • Map/Distribution

    • Networks

    There?s no doubt infographics are popular, but that makes them all the more worrying. With so many sites offering tools for creating infographics, almost anyone can create an infographic at will. Like internet memes before them, infographics run the risk of being hijacked by the masses.

    An influx of low quality, poorly researched (if not simply fabricated altogether) seems an inevitable outcome. The problem comes from the trust that has so far been instilled in audiences. Until now, infographics have been a reliable source of information, particularly when supplemented with the appropriate references and distributed by trustworthy sites. But more and more frequently, the information is incorrect, biased or exaggerated to prove a point, and while those in the know will be sure to check the source, the populace at large tends to lend credibility to production. Which means anything with a sleek design and a glossy finish will be taken at its word. Great news for advertisers looking to manipulate information. Not so good for the integrity of infographics.

    NB: I actually wrote this last year when infographics were everywhere, but the message is still valid. Infographics didn?t quite take off as much as everyone was expecting, and I only see them now and then these days, but that actually makes them more effective and persuasive. There?s just something about words coupled with images that people seem to trust. And it?s a great way to change things up a little and get away from the humdrum lists and articles.