When it comes to registering a domain, there's no shortage of choices out there. Now, there's one more thumb in the pie. And it's a pretty big thumb. Once a search engine, now a jack of all trades, Google's influence on all things online is not be underestimated. And now the brand is once again expanding its borders in an attempt to conquer another sector of the internet. The ad giant will be selling domains mainly belonging to ICANN (Internet Corporation for Assigned Names and Numbers). Supported Domains As well as supporting up to 100 sub-domains, the new service supports the growing number of new domain endings, including, among others: .ninja .company .partners .coffee .solutions .technology Google announced that they would be expanding the supported domain endings in the near future. The more conventional TLDs (Top Level Domain names) are currently priced from $12, while the specialized options are priced at around $20. Launched in the Summer as an invite-only service, Google Domains has now been made available to all Web users in the United States. The platform will allow the purchase, transfer and management of domains, as well as allowing users to build a website. Website Creation Google have partnered up with website makers, Squarespace, Wix and Weebly to create a comprehensive service which aims to make webmaster's lives a lot easier. They're also partnering up with e-commerce software Shopify. Of course, if you're not happy with these partners, Google Domains integrates third-party designs, or can be used to point toward your existing blog or website. One can assume that websites built on Google's platform will have a significant SEO advantage, once again encouraging conformation to the corporate giant's de facto standards. This could be bad news for Blackhats, or other parties resistant to the rigid guidelines. Only time will tell. However, Google Domains also offers free private registration, hiding your personal details from public viewing. This means your contact information, along with name and address, will be excluded from WHOIS domain database searches. Google Domains is still at Beta level, but the impact is already being felt. Web.com hit a one-year low back in November, with revenue far lower than forecast. GoDaddy, meanwhile, pushed forward with its $4.5 billion IPO. How they fare against their newest competitor could potentially have wide-reaching effects on the online market. So far, it would appear that Google Domains is being marketed more towards businesses. The service includes phone support, app integration and an online guide to help users through the process, from buying the domain to creating a web presence. But have Google gone too far? Enough is Enough These new domains have been a long time coming. We've been waiting since 2013 when it came to light that Amazon and Google, foremost among many, had applied for ownership of hundreds of the new domains. But are these online goliaths getting too big for their boots? With rumors of a free domain service circulating, Google Domains threatens to disrupt the registrar industry in much the same way as the email hosting market. Back in 2013, Google attempted to implement dotless domain names, in hopes of introducing http: app, blog and cloud. FairSearch - a lobbying body including Nokia, Microsoft and others - lodged complaints stating that allowing this control would afford Google a "perpetual monopoly" over generic industry terms. Some critics predict huge security risks caused by the deluge of new domains, while others predict minimal uptake. Google's move into the registrar industry will hinge on the success of these new domains which, as of yet, are widely unknown and scarcely valued. The current trends of web-use suggest that the majority of traffic goes through search engines regardless, but some predict confusion and mistrust with new dot endings. Certainly, the uptake has been much lower than previously forecast and those sites which are utilizing the new domains are yet to receive major traffic. Some companies have even reported a decline. Nevertheless, 2015 has been touted as an important year for the domain.