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Creating rich snippets using markup language helps Google display information in SERPs. This in turn helps web masters increase CTR in SERPs and will enable websites to rank better. There are a handful of content types that you can markup and I thought I would share some useful ones and what...

This tutorial assumes that you have your own hosting, you know at least a little HTML and CSS, and that you are somewhat technically capable. Note that a Facebook landing page application is essentially a web page displayed from within the Facebook framework. You can do virtually anything...

1. Newsletters This is perhaps the most basic and traditional form of content used to get emails and other contact info. This generally only works well if your company is established and has something interesting to say. Otherwise no one will care. 2. eBooks This kind of content...

I?ve been using Excel to work on SEO tasks and have found it to be very useful. I wanted to share some SEO tools for excel that can help. SEO Tools for Excel This is an addon for excel provided by Niels Bosma and can be found at http://nielsbosma.se/projects/seotools/download/. You can...

I found this tutorial online on how to get your data out of WMT. This includes all external linking domains, social interactions, internal links, content keywords, crawl errors, content errors and top pages and queries. Note that requirements are you must be running a local server (for this I...

Blogging is an effective method to draw in prospects, establish a business as a thought leader and eventually convert visitors to customers. Here are some things I?ve learned after starting a number of business blogs. Pick your Poison: Cloud-based or Self-hosted Cloud-Based Blogs These are...

Having applications on your Fan page makes it that much more interesting for people to look at. It can also add more functionality. I put together this list in case anyone wants some background on good apps that you can add to a page. North Social North Social is a company who is owned by...

I?ve seen a fair amount of people make videos for affiliate marketing, promoting a service or as a service in and of itself. Some are good and some not so much. I thought I would share some tips that I have picked up over the years for making a decent video that?s worth watching. Choosing...

Recently I was playing around with Google search operators when I found a slew of sub domains that were present in Google?s index for a client. They didn?t know how they were created or why but they contained duplicate pages that were already present on their website. There were more than...

There are tons of ways to search Google other than using broad match keywords, quotations, brackets and other common operators. Say you want to find a link in a specific page on the web or maybe you want to find all your inbound links with a certain anchor text. By using search operators, you...

If you are looking at websites for clients or trying to figure out what to change on your own site in terms of SEO, perhaps this list will help you organize what you need to do. Note that not all sites are the same and there could be things here that don?t apply to your site or things that are...

Using ad extensions in Google AdWords Ad extensions are great ways to get more exposure for your business in SERP's using AdWords, provide a better user experience for searchers and also give you a leg up in mobile advertising. I thought the folks here would find these tips on ad extensions...

I see people ask about online or free video editing tools so I thought I would put together a list of some that I have used as well as others that I am familiar with. If you are looking for a powerful editing solution, these probably will not suffice however if you want something quick, easy...

In my years of using the internet, I have developed a keen sense (as I?m sure many of you have) of what constitutes easy-to-read content. Most of us that are online marketing every day know exactly how credible a website is after looking at it for about 3 seconds. When it comes to blogs posts...

Its been a while since I have seen a good list of YouTube embed tricks so I thought I would organize some that I know still work and place them here. Hope you all find this useful. Start a video at custom time or make custom length You can start a video at any point in its timeline by...

It?s common knowledge among the online community that Wordpress is a very popular CMS. I also see many people favoring it on this forum so I thought I would put together some tricks that I have gathered from around the web that have worked for me. Highlight Blog Author Comments on Your Own...

Cutt's talks about how regular, every-day businesses can rank when there are SEO professionals out there to compete with. Frankly, having an SEO professional or learning on your own is becoming a necessity. http://youtu.be/r1cSjQYxoeI

I found this method in a post by Justin Cutroni, a notable author of many analytics books and I thought the folks here would find it useful. It details a way to measure your website?s rank for certain keywords by installing custom code. It requires that you have Google Analytics installed on...

I'm doing some research on free and paid SEO tools and I'm interested in hearing what tools you use to perform your SEO work. Whether its keyword research, content generation, backlinking, or anything else related to SEO, I'd love to hear what you are using and why it works for you.

In my opinion, page speed is one of the most difficult things to get right. If you have ever used a page speed analyzer and tried to follow its recommendations, you are probably already aware that some tasks offer marginal improvements in exchange for a lot of headache. I wanted to offer some...