There are tons of ways to search Google other than using broad match keywords, quotations, brackets and other common operators. Say you want to find a link in a specific page on the web or maybe you want to find all your inbound links with a certain anchor text. By using search operators, you can do this for free and it is pretty accurate. Note that there are tons of different operators. Allinurl: Say you want to find a specific terms in a URL on the web. By starting your query in Google?s search bar with allinurl: Google will filter out all results that don?t contain those terms. This operator along with the allintext: opertator are good for finding competitor pages that have the same content you are trying to rank for. Author: The author operator will find results with the named person in the query. For instance author: john doe will return pages that contain content written by authors whose names contain john doe. By using quotes, you can find exact matches for that author?s name. You can also add genres to the author operator such as childrens author: or fiction author:. Inanchor: by using this operator in your query, Google will narrow your results down to pages that contain the specified word in the anchor text. You can also add words before the operator so that you can find pages that contain a specific word and also have your anchor text on the page. For instance search inanchor: engine will return pages that contain the word search and the anchor text engine. Link: This is an operator that most people here are probably familiar with but I?ll mention it anyway. By using the link: operator, you can see the pages that are pointing to the URL included in your query. So for example link:www.google.com will show links pointing toward www.google.com. Movie: Looking for info on a movie? Include the movie: operator in your query and Google will return information about movies in your results. Site: Here is another common one for web marketers to use. The site: operator will show only the results that contain the URL you specify. This is really handy for determining which of a website?s pages are in Google?s index. Inurl: This operator finds terms or phrases in URL?s that you specify. One really great use for this operator is finding non canonical URLs on your website. By adding a (-) sign at the beginning of your query, you can find URL?s that don?t have WWW in them. For instance site:example.com ?inurl:www will return all results of the specified domain that do not have www in the URL (sub domains). Related: This one is very useful. It gives you web pages that are similar to the URL you specify after the operator. So typing related:google.com will give you sites similar to Google.com (other search engines). This is a good operator to find sites similar to other ones that you like. Note that you can also combine a string of operators to get even more precise results. I?m not really sure of the limit until it won?t work anymore but I have successfully combined 2-3 operators and got exactly what I was looking for. How do you use operators? Are there any cool combinations that you want to share?