1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Anatomy of a Good Blog Post

Discussion in 'Blogging' started by Endire, Apr 24, 2013.

  1. Endire

    Endire Elite Member Premium Member

    Joined:
    Mar 27, 2012
    Messages:
    1,756
    Likes Received:
    1,061
    Gender:
    Male
    In my years of using the internet, I have developed a keen sense (as I?m sure many of you have) of what constitutes easy-to-read content. Most of us that are online marketing every day know exactly how credible a website is after looking at it for about 3 seconds. When it comes to blogs posts however, there are other annoying factors. For example when you happen on a page that may have useful information at the beginning but then there are blocks and blocks of text with no clear structure or organization. When people read things online they are typically in a hurry, quickly scanning for information and organizing your blog post in a way that makes this easy for them will ensure they see the value you have to offer.

    Headings
    Make sure you have headings over your sections in your blog post. They make the entire blog post easier to navigate and people can skip to information they find useful. Headings are also great places to put keywords.

    Short paragraphs
    It doesn?t matter if you have a lot of information to convey in a blog post, but make sure you break long sections of text into small paragraphs. When people see large blocks of text, they may read the first few lines but then they start skimming through and if its way too long, they move on.

    Images
    You should use images in a variety of ways any time you can. Images break up text and also serve as valuable visual cues, representations and enhancements for your content.
    -Breaking up text: An image aligned to the right or left of a paragraph (especially in the first paragraph of a post) helps make the lines shorter. When your lines are shorter, people are more likely to read them and assuming your content is interesting, they will read further once past the initial hurdle.

    -Images as enhancements: Any time you are describing a process, talking about a product, writing a tutorial or any other instance where images can help, you should use them. Not only can they make your blog post more interesting but they are very valuable to readers. They help illustrate your points and processes much more clearly.

    Video
    Embedded videos are also a great way to enhance a blog post however use them sparingly. If a video can help further enhance your post by providing extra information or conveying it in a more easy to understand way, then go for it.

    Internal linking
    You should always take the opportunity to link to other posts or pages on your website. Do at least two links per post and use themes in your current post to link to other relevant pages on your site. This is an excellent way to get more traffic to older blog posts or pages of your site that could use a boost.

    Keywords
    Not every post on your site has to target a keyword however the ones that do should be structured in a very specific way. When targeting a keyword in a blog post, you should be focusing on one keyword only along with its variants. The main keyword should be in the title of the post and at least one of the headers as well as the copy underneath that header. The variants of the main keyword should then be in subsequent headers and copy. Keep it at about 2% density for the keyword.

    Social plugins
    You should always provide a way on every one of your posts for readers to share your content. If you are using Wordpress or another popular CMS, there are already dozens of different plugins that are super easy to install and can do this for you. While there is no conclusive evidence of this that I have seen, I feel it?s best to have your social sharing plugin at the top of your post. This ensures that people see it first and know it?s there and can also see that people have already been sharing your content. Having a floating sidebar is good too although these can be sort of annoying.

    Threaded comments
    As long as you have some kind of comment system you should be good but a threaded one is best. This is an ideal format for engaging readers of your blog. When people ask questions or respond to your content, you can respond in turn to their comments and they will be organized in an easy to read thread. It also makes all comments easier to sift through when you get a lot of engagement on a post.

    Author Bio
    This is important to have for a couple reasons. People relate better with content when they can see who has written it. The bio can also put some authority behind the post if it describes the authors professional experience. Another reason the bio is important is for Google Author Rank. This is a primary way that you can link the post to Google search results. Assuming the content is good, gets shared a lot and ranks well, the author bio will continue to help down the road in SERP?s.

    Sidebar
    There are a lot of effective elements that could be placed in the side bar however there are some must haves. You should have a way for people to subscribe to your content. This could be a link to an RSS feed or a box where people can sign up via email. The sidebar is also a great place to market your services with a button or call to action. You don?t have to beat people over the head with it but a subtle reminder of what you can offer is great. You should also have links to the other categories of content that your blog can provide.

    What are some elements that you have found to be effective in your blog posts?
     
    • Thanks Thanks x 6
  2. Motorcycle

    Motorcycle Registered Member

    Joined:
    Apr 21, 2013
    Messages:
    52
    Likes Received:
    13
    Those are good tips. Another tip I learned is that you should dumb down your message for the Internet. In other words, if you're a wordsmith who uses big, fancy words that your gut tells you is a word that will have people reaching for the dictionary, you need to substitute that word with one that is more user friendly. For example, I could have said "...if you're a wordsmith who uses GRANDILOQUENT words..." but I didn't, I dumbed it down by saying "...if you're a wordsmith who uses BIG, FANCY words..."
     
  3. Endire

    Endire Elite Member Premium Member

    Joined:
    Mar 27, 2012
    Messages:
    1,756
    Likes Received:
    1,061
    Gender:
    Male
    I agree completely,

    We should always keep our audience in mind. In general, big words do make pieces of writing harder to read and may help contribute to a reader developing a negative perception of the writer. Like the writer has to use big words to prove something or be superior. When I see posts like that it makes me feel like the writer is trying too hard.

    Thanks for commenting!
     
  4. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 5, 2012
    Messages:
    4,351
    Likes Received:
    11,288
    Occupation:
    travəlɪŋ
    Location:
    Aibres
    Home Page:
    Linkbait headline such as "I'll show you how to get laid in 3 easy steps"
    Insult reader, something like this "You suck and you know it"
    Use conversational tone "I know this, because I suck"
    Give them real life example "The other day I met that exchange student from Iraq and I asked her- Who's your Bagdaddy?"

    That's a good blog post for ya:)
     
    Last edited: Apr 24, 2013
  5. erussx2

    erussx2 Regular Member

    Joined:
    Apr 12, 2013
    Messages:
    218
    Likes Received:
    12
    Occupation:
    Music composer and bot maker
    Home Page:
    Good information. Thank you!
     
  6. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 25, 2011
    Messages:
    8,802
    Likes Received:
    6,372
    Home Page:
    Nice post. Bit long though :)
     
  7. Panther28

    Panther28 Elite Member

    Joined:
    May 2, 2010
    Messages:
    2,268
    Likes Received:
    3,405
    Occupation:
    Internet.
    Location:
    Internet.
    Great info, explains all the basics, repped up.
     
    • Thanks Thanks x 1
  8. arplayer2k

    arplayer2k Junior Member Premium Member

    Joined:
    Jul 6, 2011
    Messages:
    110
    Likes Received:
    15
    Occupation:
    in Business
    Location:
    SoCal
    Very informative. Ideal read for the beginner and intermediate bloggers. A lot of advanced bloggers will surely agree to the OP's post. Thank you for sharing these blog tips.
     
  9. omnipotent$

    omnipotent$ Regular Member

    Joined:
    Mar 23, 2013
    Messages:
    493
    Likes Received:
    288
    Thanks for sharing this with the rest of BHW.
     
    • Thanks Thanks x 1
  10. lakedaimon

    lakedaimon Registered Member

    Joined:
    Dec 24, 2012
    Messages:
    89
    Likes Received:
    23
    thanks for sharing you experience! May i ask please.. when you say use headings, do u mean just a heading with capital bold or is it some special tag? (i use blogger)
     
  11. Endire

    Endire Elite Member Premium Member

    Joined:
    Mar 27, 2012
    Messages:
    1,756
    Likes Received:
    1,061
    Gender:
    Male
    Good question,

    The purpose of a heading is two-fold. First, it gives the reader a clear picture of what the content beneath the heading will be about. This makes it much easier to scan through the post for the info the reader is looking for. It also breaks up the content and makes it look less intimidating.

    Second, by using header tags <h1></h1>, and keywords in the header (and subsequent copy underneath), you make the content easily crawlable by search engine spiders. You should always use the header tags when inserting headers over paragraphs of text (unless of course you don't care about SEO). Note that it doesn't have to be <h1> but you can use <h1> through <h6>. The higher the number, the less prominent the text appears on the page that is contained in the tag. So, <h6> would be the smallest heading text and <h1> the largest.


    Hope that helps,

    Shawn
     
    • Thanks Thanks x 1
  12. erussx2

    erussx2 Regular Member

    Joined:
    Apr 12, 2013
    Messages:
    218
    Likes Received:
    12
    Occupation:
    Music composer and bot maker
    Home Page:
    More good information here.
     
  13. SEOSHNIK

    SEOSHNIK Newbie

    Joined:
    May 25, 2010
    Messages:
    33
    Likes Received:
    3
    Great information - an overview of how our blog should look... thanks...
     
  14. whattsup

    whattsup BANNED BANNED

    Joined:
    Aug 5, 2012
    Messages:
    92
    Likes Received:
    63
    Nice tips!