AMA: Client SEO -

I've been trying to do SEO for micro niche sites for awhile now and I have a question about ranking and PBN.

You mentioned that you do "grey hat" SEO and I fit into that category, I've bought some links from some people
but I haven't noticed them impacting very well. Do you have any recommendations on who I could go to for buying some PBN
posts?

I don't have a massive budget, but I am running 8 micro niche sites from scratch and I'm scared of wasting
several hundred USD with nothing to show for it. They're also really easy to rank, supposedly. In fact, the
first two I started are ranking decently, I just think they need a bit of a nudge.

Also, when I buy PBN, do I just point it right at my blog and it does it's magic or is it more complicated and
I have to build some random 2.0 and point it at the 2.0 that points to my blog? I keep reading about
needing a buffer.
 
Interesting. Great to know what the competition is up to :)

In that regard OP, have ever "spied" on competitors?

I've found it's an awesome way to learn strategy and you can further apply it to your projects, EVEN if they are on a different industry!

Though, I'd like to know your opinion.
 
I've been trying to do SEO for micro niche sites for awhile now and I have a question about ranking and PBN.

You mentioned that you do "grey hat" SEO and I fit into that category, I've bought some links from some people
but I haven't noticed them impacting very well. Do you have any recommendations on who I could go to for buying some PBN
posts?

I don't have a massive budget, but I am running 8 micro niche sites from scratch and I'm scared of wasting
several hundred USD with nothing to show for it. They're also really easy to rank, supposedly. In fact, the
first two I started are ranking decently, I just think they need a bit of a nudge.

Also, when I buy PBN, do I just point it right at my blog and it does it's magic or is it more complicated and
I have to build some random 2.0 and point it at the 2.0 that points to my blog? I keep reading about
needing a buffer.

I mention that I'm 'gray hat' as I believe that best fits the definition of what I do, I also believe 90% of search marketers are gray hats. BUT I also believe that the 'hats' and what's considered what color isn't very efficient as there's plenty of gray hats that use tactics I don't think are safe/effective and there's some that don't use tactics that I use for the same reason.

A better way to say it is that I do what works. I'm a growth hacker, I grow businesses and brands in the most efficient way possible using both my technical and creative skill sets. Hm, looks like I went on a wee bit of a rant. I digress. :)

There's buying links and then there's buying quality links. When you buy PBN links (no offense to you sellers) they're less effective than a PBN made custom for you. As soon as those networks links are being sold it's a public network. I can't speak to the services that you bought but:
  • Not all link buys will have you zooming up to page 1
  • Not all link buys are worth what they seem (Keep in mind that to Google, metrics don't mean shit. TF 100 vs TF 0? Google doesn't care)
For recommendations, I would suggest finding a provider who only sells links to your niche (relevancy) and who does a low volume of sales (yet high-quality product). As volume goes up, quality goes down. That's evident across 99.9% of businesses.

Ideally, you'd have your own network. Either paid someone to make it, or made it yourself. Sometimes it just takes 1-2 domains to hit first page. Also, don't make a PBN. Make a real website that has value and that also just happens to link to your money website. It's not hard to determine if a website is fake or not.

When it comes to low comp, I mentioned this yesterday, often times you just need enough content and some basic links such as a YT video and maybe couple web 2.0's. Just evaluate possible spending with possible income. If ranking #10 you can estimate based on CTR and conversion (using averages until you have your own data) you'll make $20/week then maybe try link building yourself until you're #3 where you may be making $200/week. Was that clear enough? I can elaborate if needed.

When you buy a link, the link will 'do its magic' (ie link juice) but what you're reading about is tiered link building. The link you just got from a PBN (tier 1) is boosting your website because it's a link to you. So, links to your PBN link (tier 2) would boost that PBN's value, which would make the value given to your website increase.

There are services which do tiered link building for you but there's also tools. I've personallly been using Money Robot for the past couple weeks, not sure if it's worth the lifetime license I bought.



Interesting. Great to know what the competition is up to :)

In that regard OP, have ever "spied" on competitors?

I've found it's an awesome way to learn strategy and you can further apply it to your projects, EVEN if they are on a different industry!

Though, I'd like to know your opinion.

Competition of my clients? Of course.

Competition as in other SEOs? Yep.

But competition is a little hard to define with SEO (in my opinion) as I'm competing against local and national freelancers and agencies. Not to mention niche specific freelancers and agencies. I consider all client SEOs to be my competition as I get hired due to my ability to rank, so if some SEO in the world knows about a tactic I don't, I'm behind.

That being said, I do keep a decent eye on 2 local competitors. My goal by the end of the year is to outrank both of them for everything. Just for fun, will probably sell the leads I get to them for lemon juice on the burn.

I also consider more than just SEOs as my competition. I'm an SEO, a digital marketer, a god damn growth hacker. So I keep up with what Neil Patel is saying, what's on BHW, what copy blogger has to say, how about Gary Vee, Noah Kegan, etc. To my clients, I'm a whale in a puddle. No one but those at the level of the aforementioned people stand a chance at doing what I'm able to do. Carry a bit of an ego and people seem to think you're a genius when you're really just a bit of an asshole. :)

From where did you get your backlinks mate.

A bit vague friend.

There's link buying, link building, link acquisition, content marketing, etc.

Be a little more speicifc and I can too.




Cheers all. Keep in mind that this was originaly about Client SEO and we've seem to have gotten off topic. I have no issue with answering questions but I want to make sure those who read this looking for client advise actually find it. :)
 
SEOMemj Do you have any advice on foreign seo? Whats your take on english content and domains as backlinks to foreign sites?
 
SEOMemj Do you have any advice on foreign seo? Whats your take on english content and domains as backlinks to foreign sites?

I don't do any foreign SEO work but I've heard that Google's algo's aren't as up-to-date is some countries (not endorsing the statement, just repeating it)

So, what I've heard is that it's easier to rank with spam for Google.ru and Google.il compared to .com, .ca, or .co.uk

I'd have to imagine it's just like when you see an English website with a lot of links from .ru or Chinese character AT, generally low quality and likely spam. There's plenty of websites that serve content in multiple languages but a website that has 1 language but gets links from other languages doesn't make much sense.
 
I don't do any foreign SEO work but I've heard that Google's algo's aren't as up-to-date is some countries (not endorsing the statement, just repeating it)

So, what I've heard is that it's easier to rank with spam for Google.ru and Google.il compared to .com, .ca, or .co.uk

I'd have to imagine it's just like when you see an English website with a lot of links from .ru or Chinese character AT, generally low quality and likely spam. There's plenty of websites that serve content in multiple languages but a website that has 1 language but gets links from other languages doesn't make much sense.

This is some great stuff. I work in Client SEO for a lot of Local Businesses. Would you be open to a skype chat about a few things?
 
This is some great stuff. I work in Client SEO for a lot of Local Businesses. Would you be open to a skype chat about a few things?

PM me. And just don't put my Skype on blast or anything :p
 
Paying for link building for client websites is good or bad

That's not a yes or no question. You could pay for any type of link. Spam or high-end editorials.

It's about what you buy. It'll almost always be cheaper in the long-run to do it yourself / outsource to your own team.

Sellers come and go, prices can change, quality can change, etc. It's also difficult to scale when link buying. Use it to achieve what you can't.
 
Thank you for all of the information you've shared in this thread! Very helpful.

I was wondering how you build relationships with bloggers? Do they know you as the SEO guy that needs links? Or do you contact them as a representative of the clients company?
 
Thank you for all of the information you've shared in this thread! Very helpful.

I was wondering how you build relationships with bloggers? Do they know you as the SEO guy that needs links? Or do you contact them as a representative of the clients company?

If you want a good response rate, never tell someone you're a marketer. No one trusts a marketer.

The way I do it depends on what type of outreach.

Often it's creating a generic email [email protected] (just a normal guy with a normal emial) and writing something simple like


Hey John,

I just wanted to say thank you for your hard work on [site]. I have a bit of an obsession when it comes to luxury cars so your articles, like this one[link], really get me fired up!

Do you happen to read [link to client site]'s blog? They posted a great article on the [some type of luxury car] that I thought you might like and it might be something your readers would enjoy as well.

Keep up the good work!

-Bob
 
If you want a good response rate, never tell someone you're a marketer. No one trusts a marketer.

The way I do it depends on what type of outreach.

Often it's creating a generic email [email protected] (just a normal guy with a normal emial) and writing something simple like


Hey John,

I just wanted to say thank you for your hard work on [site]. I have a bit of an obsession when it comes to luxury cars so your articles, like this one[link], really get me fired up!

Do you happen to read [link to client site]'s blog? They posted a great article on the [some type of luxury car] that I thought you might like and it might be something your readers would enjoy as well.

Keep up the good work!

-Bob

This is gold man, seriously. How many links do you guarantee your clients per month? How do you show them monthly progress reports? What is included in those reports? Do your clients understand the value you bring to their business?
 
I also do client SEO myself but I keep things to a minimum (5-10 clients) so I'm not overwhelmed. Pretty useful thread and thanks for sharing! Might be interested in interviewing you sometime.
 
Would you say that doing client work is the fastest way to make money with SEO?

Depending on how you go about it, yes. Mostly because you don't need to know SEO to make money doing client SEO. You just need someone who pays you. I knew next to nothing when I landed my first client.

This is gold man, seriously. How many links do you guarantee your clients per month? How do you show them monthly progress reports? What is included in those reports? Do your clients understand the value you bring to their business?

I don't guarantee anything, ever.

Monthly ROI reports. Shows how much they spent and how much money I made them. Among other things.
It'll be all in graphs will data but so simplify here:

Monthly SEO cost: $2,500
Leads in January: 30
Closing rate: 40%
Customer lifetime value: $5,000
Gross Return:$60,000

Rankings mean nothing by themselves.

Organic traffic means nothing by itself.

phone calls and contact form fills means nothing by themselves.

The ROI is what matters. ROI depends on the campaign you're running. Not every SEO campaign needs to results in higher sales. Sometimes it's about brand exposure, sometimes it's about traffic.


I also do client SEO myself but I keep things to a minimum (5-10 clients) so I'm not overwhelmed. Pretty useful thread and thanks for sharing! Might be interested in interviewing you sometime.

Unless you're able to develop your processes and systems very well. Don't scale more than you can handle. That's an issue I'm running into right now is perfecting my processes to make things run smoothly even if I'm away.
 
So how many white hat links per month would you say is enough to help a site rank?
 
So how many white hat links per month would you say is enough to help a site rank?

There's a lot of components here that make this an extremely relative question.

What do you define as white hat?

What's the competition?

What niche/industry?

What do the competitors have?

What does your onsite work look like?

It's not about building X amount of links, it's about being better than every result above you. Sometimes you need to improve your sitespeed, increase word count, more backlinks, better backlinks, etc.

Yes, backlinks are the most important factor but it's not the only one.
 
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