Why don't you figure out how you will beat him rather than complaining. Ratting people out is a true sign of a hater.
You should take what he has done and figure out if you have the balls to risk it and do it better than him. If you do or don't it doesn't matter to me, but this is your business so you better start figuring it out because if there is money in your niche I will guarantee you that this won't be the last time someone does this.
Telling on this person makes you a rat, and for all you know he could just blast you with 100000000 crappy links.
Why don't you make some other sites, look at what he is doing, put a twist on it and go from there so your money site is safe. That is if you don't want to risk it.
If you do want to risk it, you also have to ask yourself if that number 1 position is worth possibly losing after google or whoever figures it out ( if it is as bad as you say it is)
You should take what he has done and figure out if you have the balls to risk it and do it better than him. If you do or don't it doesn't matter to me, but this is your business so you better start figuring it out because if there is money in your niche I will guarantee you that this won't be the last time someone does this.
Telling on this person makes you a rat, and for all you know he could just blast you with 100000000 crappy links.
Why don't you make some other sites, look at what he is doing, put a twist on it and go from there so your money site is safe. That is if you don't want to risk it.
If you do want to risk it, you also have to ask yourself if that number 1 position is worth possibly losing after google or whoever figures it out ( if it is as bad as you say it is)