I know it sucks guys. Hell, I have a vault of EMD domains that I had yet to develop at all (time issues) but now, well, I guess I'll just sit on them a bit longer.
The fact is that Google is interested in Brands. You are a brand, but are you cultivating your brand? A site that is branded (even if only named after a person) and offers quality, original posts on Macs and iPhones will be building up a brand known as an expert on Apple Tech. This site will (and honestly, should) outshine a blog with a weekly post or two of merit, even if the blog is named CheapCellPhone.***
That first site, the brand, has the potential to grow into something larger that will have employees, perhaps form a start-up and go on to be amazing. Or maybe it will just tank, but it's in Google's best interest to cultivate the type of site owners and industry that have the best long-term chance of survival/provide Google with more revenue. At least, that what I think of when I imagine how Google sees the EMD issue.
(They see it as "our site, our business" and they're correct of course)
The blog on the cell phone EMD will be a blog that will eventually be dropped, especially now after the Google EMD Update. I personally purchased services that the EMD was a big part of the reason I bought the sites. I sold several of them, but now I have some that (like all of our EMD sites) can be salvaged but only with massive overhaul of existing content with the addition of gobs of original valuable high-quality content. And the content must be HUMAN-centered (instead of Search Engine-centered).
I have become a bit of a brand evangelist it seems, but I'm just offering the suggestion. I'm right there with you though. I recently wrote an article that's doing pretty well about some things you can do to fight off Google Updates. I will post them in a thread of their own, and I hope you'll participate in adding your thoughts/experiences.
But remember: brand yourself, cultivate your relationship with Google if you can stand it. If not, no one with blame you.