If you got a product that can sell, Don't need SEO to make any money. Got some crappy MFA site, you need seo and traffic for money. Simple really, and more effective to cut costs and gear for the best.
Sure, it can be that you do BOTH ways, but your main goal is to make a sustainable business model right? For "games" you simply can't seo that shit and have your magic numbers pop up. You got to go into media buys on multiple networks, press releases, distribution models, live events like PAX, contests and giveaways, etc. You get all the BS from people selling SEO service that the only effective way is to just buy their service. That is merely 1 part of like 14 interchangeable parts that come alongside timing to get somewhere. If I just simply relied on SEO to sell most of my products, I would be a broke S.O.B. just like 80% of the people on here that aren't jrvip or donor status.
Moral is, if you got something like a Web Hosting company you need to do media buys, CPA, CPM, PPV, etc and mix it up NOT just rely on Google to give you customers. You could however do Adwords, but you need to know that your audience is going to come from forums and blogs where angry people are wanting to switch to something new. Your affiliates are going to be pulling from these types, and that is how you will be generating sales. You won't just get bulk from web hosting search simply because people don't know you, and don't trust you. Even with avid salescopy you need to save Google SERPS as a last resort, and only a small part of your main strategy.
If you can't think like that, maybe that is why you jump at Google updates. That whole information resource above was about how NOT to rely solely on Google and their crappy game changers. You want top for a term, go buy the clicks from Google searches. anyone using Adblock Plus isn't your idea target customer anyway. Those kind of people are soo damn bitchy that it only makes sense to either avoid them or lick their ass for the pennies they toss your way.
