OP: I didn't see any mention of the tools you are using with this case study (correct me if I missed that part). It doesn't look like this is all being done manually, but I guess I could be wrong. It would be helpful if you included that in your posts...thanks for the great thread!
This thread is a live demonstration of my earlier posts here. I have posted a detailed guide of what I am doing right now over there. So you may want to check out the thread.
Thank you