Meta Expands Target Frequency for Auction Campaigns
Now advertisers will be able to control the frequency of impressions not only in reserved, but also in auction campaigns.
What's new?
• Target Frequency is available for awareness and engagement campaigns.
• Ability to set weekly frequency for campaigns with a fixed budget and a minimum duration of 7 days.

Settings and restrictions
• Campaigns must be of the “auction” purchase type.
• There are no betting limits and Advantage cannot be used for budgets.
Why is this necessary?
The extension will allow you to build stable contact with your audience, effectively control the frequency of impressions and improve overall campaign optimization.
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