It’s great to hear that your hosting speed is good, your SEMrush score is high, and everything looks fine with your keywords and meta tags. Since it seems like backlinks might be the issue, consider focusing on that.
You might want to start by trying to recover any lost backlinks by reaching out to sites that used to link to your old site and asking them to update their links. Additionally, consider launching a new link-building campaign to gain fresh, high-quality backlinks, which could help improve your site’s authority.
It might also be worth doing a thorough content audit to make sure all your high-performing content was properly retained and optimized during the redesign. Check the user experience on your site as well, as any changes in design or navigation could impact user engagement and conversions.
Lastly, look into conversion rate optimization strategies to ensure that your site is effectively converting visitors into customers. These steps should help you address the drop in traffic and sales and get back on track.