How to increase CPA?

[FellSchultz]

I have already spent $40 with the ad (60% of the product ticket) and there has been no sale yet. 2.5k impressions, 2.8% CPC. How can I increase the number of sales to validate the product?

 

[sscaz]

I have already spent $40 with the ad (60% of the product ticket) and there has been no sale yet. 2.5k impressions, 2.8% CPC. How can I increase the number of sales to validate the product?

Try targeting tier 3 countries if possible, and what category is it?

 

[PURSUIT MEDIA]

What product are you running ads on, maybe you aren't hitting the right people yet

 

[AquaticGamer]

Improve your targetting options or landing page or product.

 

[SHAH KRUSHI]

Improving your targetting option.and improving your performance. And change the area and find out that which area were more traffic and try saling ticket on this area.

 

[FellSchultz]

Try targeting tier 3 countries if possible, and what category is it?

I think i'm already targeting tier 3 contries. In Brazil. The niche is self improovement/self esteem for mens

 

[FellSchultz]

What product are you running ads on, maybe you aren't hitting the right people yet

The product is about Self Esteem/ self improvement for men

 

[sscaz]

I think i'm already targeting tier 3 contries. In Brazil. The niche is self improovement/self esteem for mens

You should be careful if you are targeting English speakers in those countries, no point in serving ads on English to someone from Brazil if he/she doesn't speaks English at all. Also self improvement niche always has high cpc

 

[FellSchultz]

You should be careful if you are targeting English speakers in those countries, no point in serving ads on English to someone from Brazil if he/she doesn't speaks English at all. Also self improvement niche always has high cpc

The content and the ads are all in portuguese. I think the problem may be on Landing Page that has the VSL and the copy just below. I will try an A/B test with the Landing Page with just the VSL, what you think?

 

[sscaz]

The content and the ads are all in portuguese. I think the problem may be on Landing Page that has the VSL and the copy just below. I will try an A/B test with the Landing Page with just the VSL, what you think?

If you're getting clicks and no buys/converts then it surely is the problem

 

[bonzo90]

yea I would try out some new landing pages/ ad creatives

 

[SOCIAL MEDIA MARKETING]

You should improve your landing page, maybe apply discounts

 

[saloni123]

(Cost Per Acquisition) CPA can be approached in several ways, depending on your specific goals and circumstances.

 

[sarilda]

Target Higher Value Customers
Use Retargeting
Optimize Ad Campaigns

 

[Jazzlyn]

Facebook Ad Library allows users to view active and inactive ads from any Facebook Page, including those of your competitors. It provides insights into the ad's creative, messaging, target audience, and the duration it has been running. This can be valuable for understanding your competitor's ad strategy and gaining inspiration for your own campaigns.

 

[Sandra Sandstrom]

Improve your targeting options and products

 

[King Star]

Sales rate will depend on your target and product. And it also depends on whether your selling price is suitable for customers there

 

[saamjackson]

You can focus on Improving your targeting options or landing page and product

 

[Elise Elsa]

With high CPC prices, it is disadvantageous for us. You may have to change the goal of your campaign to target an audience that can use your product

 

[Black Hat Agency]

1. Optimize Ad Creative: Improve the quality and relevance of your ad creatives to increase engagement and conversion rates. A compelling message and appealing visuals can often justify a higher CPA.
2. Implement Retargeting: Implement retargeting campaigns to re-engage with users who have already shown interest in your product or service. While retargeting can increase CPA, it often results in higher conversion rates due to targeting users who are already familiar with your brand.
3. Offer Incentives: Providing incentives such as discounts, free trials, or special offers can encourage more conversions, even if it means a higher CPA in the short term.