My Review: (I purchased both the email and sales letter blueprint.)
Why I purchased:
I wanted to learn more about email marketing as a channel to run along side SEO. I do pretty well with Amazon and client SEO so I thought I would check out the eBook from the vendor.
I have read
@GringoMonkey posts in the past and like the way he presents information - it's a no-nonsense style which I like and he has good experience within the email marketing channel.
So on to the eBooks:
1. The email blueprint eBook
A 26 page guide (pages 1-5 is intro stuff) on how to setup a email marketing campaign focusing on B2C.
The eBook is clear, concise and to the point and contains a multi step process on how to run a campaign.
From niche selection, traffic source setup up and optimization.
You can tell from reading the book the seller has good knowledge in this field.
The rest of content focuses on marketing to your list and what you can do with your new business model.
Finally, there is a black hat tip at the end which you can implement if you so wish.
What I liked: Straight forward but good guide on email marketing to consumers. This really is a limitless channel and as I was reading through some light bulb moments started to flash in my (small) brain.
Also, there is an excellent traffic source section which identifies the best way to generate (paid) traffic. I thought this was really good and never heard of it before.
What could be improved: Not much really, but this is not the reinvention of the wheel so don't expect a miracle guide to instantly make you a bucketful of cash.
If you have ZERO knowledge of email marketing and struggle to understand the basic concepts of selling to people then you are probably better off reading some basic principles first then something like this guide.
2. The SoS sales letter eBook
This is a shorter 12 page guide on how to write sales copy and why.
It's more of a case study guide rather than blank instructions but you get to see a breakdown of a campaign and the reasoning behind it.
There are 21 steps to the guide - again it's short and to the point and after I read it a couple of times I found the information useful to me. It focuses on human emotions quite a bit - that sort of thing.
What I liked: The guide is a short step guide but explains why the seller uses certain terminology/wording etc in his sales copy campaigns. Think, features, benefits etc and the psychology of selling.
What could be improved: I would of liked to see some email response guides or what the seller uses in his re-marketing campaigns in his emails - you could of course use the sales copy for this which is what I will probably do but for absolute newbies I'm not sure this would be a good fit.
My honest review score:
Overall for both eBooks: 8/10
A very good guide, which I don't think we have seen this type on BHW before.
Also the seller has been most helpful via PM and I look forward to setting up some new email marketing campaigns based on the strategies included in the eBooks.