akshay_saini

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Hi,
What is everyone's opinion on adding a blog to a hosting site ??

Does it help more than just SEO reasons? Do customers or potential customers really take the time to read that? Is it worth the constant creation/maintenance required to upkeep a blog?

Existing companies with a blog - can you share any feedback or traffic data on this?
 
You run a hosting company so you basically answered your own question
 
Come up with something unique and it's well worth the time and investment.
 
More data means higher chance of getting back link and higher sharing in social medial
 
It's called content marketing and yes it's a great sales tool.

If you get folks to read your copy and it's good sales copy then the sale is at least 50% done.
 
Yes, I think it's worth it. Any business regardless of its niche can use a blog on its website.

But also I think you should pick an angle for your content. Don't write content for the sake of writing it, do it to help others. For example, you can have a tutorial-focused blog section around the topics your current customer (and potential ones) ask you through your helpdesk.

For example, when I had issues with my hosting I used to google the issues a lot and I found the answer on a couple of hosting companies' blog section.
 
Yes, I think it's worth it. Any business regardless of its niche can use a blog on its website.

But also I think you should pick an angle for your content. Don't write content for the sake of writing it, do it to help others. For example, you can have a tutorial-focused blog section around the topics your current customer (and potential ones) ask you through your helpdesk.

For example, when I had issues with my hosting I used to google the issues a lot and I found the answer on a couple of hosting companies' blog section.
Many thanks for the insight.
 
A blog is good for every business. Its like free advertising, you rank better, you get more visitors/possible clients!
 
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