Hello guys, this is one of the very first posts here. But i wanna quickly give you a working startegy which i hv used to build out a lead gen empire!(not to brag, but someone somewhere can learn a thing or two which can transform their lives)
BTW, this strategy is related to local seo, that is rank and rent/lead gen.
DISCLAIMER: This strategy is already being used by many and in no way i am calling it mine or something mindboggling its just something very thinkable of but yet 80% people arent implementing it and hence i am creating this post.!
A lot of people are doing the lead generation model in a very constipated way that means they arent taking full advantage of the system effectively. And also they are spending a lot of time and energy which can be greatly cut down if anyone is using this method. Traditionally people are picking a medium difficulty local keyword lets say plumbers miami and they put up a website with your keyword in it and blah blah, working their backside off for 2-3 months to rank the website on the first page. Obviously this is a very tiresome process. And also some slightly smart people just go for a gmb and pray to rank it in a city and generate leads, even they take a lot of time.
BUT, here comes the strategy i am talking about.
Here the main focus is on gmb only, website is optional.
Picking a niche:
This is one of the most cruical aspects of this process. A good niche should meet the following requirements: Urgency based, home service usually works best(personal preference), medium- high ticket, service that deals with calls example: plumber.
Picking the keywords:
Now choose a city of your choice. Lets say you hv it as miami. Now traditionally people would search for mainstream keywords like plumbing miami,plumbers miami etc and try to rank for it. This is where this strategy differs. Instead of choosing the city based keywords, shift your focus to the near-by SUBURBS. Use google to find out the near by suburbs and brainstom your niche+suburb keywords. Example: if your city is miami, you can search for keywords in oakland park(which is a suburb of miami) and see if it has any volume. Once you have found out your keyword, get a gmb listing verified from someone. There are many guys who provide instant gmb verification service.
The biggest advantage you have with this method is that usually the suburb gmbs have very poor serps, it would usually be just 1 page of results. So once you get your listing verified there is an overwhelming chance that you can rank off in the top 3 straight away. Similarly pick 3-5 suburbs and do the same. Now you will be having a handsome call volume/ leads to sell to a plumber in miami. This whole process can be done within few days maximum and requires atmost carelessness! LAZY MONEY lol.
You can take it one notch higher. When you are getting your gmb lisitings done in a suburb, instead of getting 1 gmb verified, you can get like 3-4 gmbs verified in that suburb and they all can be optimized so that all 3 gmbs ranking in the map pack are yours. Total gmb domination lol. People would have no choice other than to call you in this case. Similarly you can do for all the suburbs and pretty much RANK and BANK.
The only cost here would be the cost for your gmb lsitings to get verified, which you can get it for cheap if you buy in bulk by the providers.
with the proper keywords you can defintely drive around 100-200 calls a month dead easily. One of my client pays me 2000$ per month for plumbing leads. It just works in a recurring way and most importantly PASSIVELY.
And you can rinse and repeat this method for as many niches and city combinations you want.
Hope that helps!