EPISODE 2 - Making Meth Irresistible and Tempting with Packaging
So now that we have our website ready, it is time to load it up with the articles.
We need to have one primary article and the remaining as supporting articles.
I recommend having 8-10 articles on each website that you make.
Supporting Articles
All the supporting articles must have internal links to the primary article.
So, the support articles need to be related to the primary article (and your niche obviously).
For example, let's say your website is promoting a weight loss product.
So the supporting article can be about body cleansing, detox, recipes and anything that could possibly relate to direct them to the main article.
Often, people complain that Adwords ban you if you promote Clickbank products so if you have that sort of phobia, you can send traffic to the recipe article or the body cleansing article where you can place internal links in your article/post to the main article which is about the product.
Let's say, you post a recipe for a healthy salad and you mention the below sentence in your post:
"This recipe is not only delicious and easy to make, but it has also massively contributed in my weight loss journey that helped me shed 10 pounds in three months and made me feel more better and active than usual".
So I make an internal link on 'my weight loss journey' to my main article and boom!
Main Article
So this is the most important part of your website.
We need to make it in compliance with the Adwords policies and we need to make it convincing for the readers.
Remember, we are not selling a product to the people. We are selling them a story!
So, what types of stories sell the best?
The ones which carry and transmits the emotions perfectly!
First and foremost, you need to have a great catchy headline. Yes!
Example: "Epic Weight Loss Journey - This Weird Tea Worked Better Than The Green Tea"
We only get a split second to capture the reader's attention and that's why a great headline is important.
Secondly, you need to have an interesting first line of the starting paragraph.
Example: "Losing weight while eating and drinking whatever you want, isn't that great?"
You need to tap into the emotions of your readers.
Always remember that emotions don't necessarily have to be sad. They can be happy as well.
So what you need is to connect with them through the emotions.
They should be able to relate what they are reading with their personal lives.
Example:
"Hi, there! My name is Walter and today I want to share how I trained my 8-month-old Doberman pup in as little as 2 weeks using this strange but extremely effective technique I found.
I’m going to show you exactly how I did it in this article, so keep reading.
I first got Sally (that’s my pups name) 6 months ago as a gift from my from my now EX boyfriend. That bastard cheated on me with my best friend and at first, I was heartbroken but now I see it as a blessing because I now have Sally.
The only problem is, Sally was one very naughty pup and so far has cost me a lot of money repairing all the damage she’s caused around the house.
Has your pup ever done this? I was sitting down getting ready to go for a jog and while I was about to put my socks on, Sally grabbed one of my socks and swallowed it like a piece of spaghetti.
OMG, that was one scary moment and it ended up being a very expensive trip to the vet.
I knew Sally was a naughty pup but I never knew how noisy she was when I wasn’t at home because she rarely barks when I’m with her.
I really wanted to take her to puppy training school but it was just so expensive and I had to drive 20 minutes into town just to get there. Luckily I found a cheaper way that actually works…"
So once you tap into their emotions and connect with them, it is time to offer them the solution.
Again, remember that we should not sound like we are promoting a product to them.
You need to make it look, feel and sound like you are sharing a genuine solution with them as you were also in a bad position once just like them.
So here's how you offer them a solution.
Example:
"It’s really funny because I found this weird technique in a facebook group I’m in. A few of the members were talking about their dogs and sharing stories about how naughty they were when they were pups.
I shared my story about how Sally barks while I’m not at home and told them a few things that she’s done to the house.
One lady suggested an online dog training course that they’d all been following, which at first I thought was a little silly. How can you learn to train a dog online? I thought…
She shared a link to the website this dog training course (<< I would put my affiliate link here) was on and temptation got the better of me.
I watched the introductory video on the home page and everything just made sense. You can watch the video here to see what I mean <<< (I would make this my affiliate link)
I even tried one of the tricks he teaches in the introductory video and you know what… It actually worked!
Now, I’m not going to show you everything in the course, you’ll have to go to the site and try it yourself, but here’s a couple of neat little tricks that worked for my Sally that you can try now.
Tip #1: Add a useful tip
Tip #2: Add a useful tip
Tip #3: Add a useful tip"
Once this is done, it is time to offer some proof.
Example:
"Check out Sally I am so proud of her, she now sits down when I tell her to and it’s all thanks to theonlinedogtrainer.com (affiliate link).
She’s even starting to do other tricks and guess what….NO MORE BARKING WHILE I’M GONE…YAY!
Who would have thought that I could learn how to train my puppy from following an online course!"
And after the proof, we need to conclude the article like this.
Example:
"Thank goodness I’ve been able to train Sally and she has stopped barking when I’m not home, my neighbor even thanked me for keeping my dog under control.
If you’re having trouble with your dog, I highly recommend checking out theonlinedogtrainer.com (affiliate link).
I’m so glad that I did because my poor Sally may have been taken away from me.
Now I have a well-behaved Doberman that doesn’t chew my furniture and does what she’s told."
All Set Ready
So, once you are done preparing the articles, we will move on to setting up the PPC campaigns.
But before that, I would be covering the product selection in my next episode.
Until then, keep going through the episodes and make sure you understand them thoroughly.
PS. I have collected some of the material in this episode from over different websites for examples as it was impossible for me to take out time to write. I outsource the writing of my own articles as well but using the same guidelines for my writers.
Do share your thoughts and reviews in the replies. Love you all.