PPC scaling methods

[swisfa]

Hi, i have a bing ads campain that works well CTR= 3%, AVG CPC=0.30, Quality score= 9/10 and 100% ROI.

The problem is i am getting between 10 to 15 clicks per day, and i am bidding 0.05$ per click, my daily budget is 10$ per day but always he is not totally spent, the campain spent only between 3 to 4$ per day.

What is your advice to scale up this campain without having a higher cpc.

Thank you

 

[manolo12399]

I read somewhere that you could bid for high traffic words, where nobody bid, let say Amazon, the impressions should be very high, but the clicks you will get will be targettted to your Ad Copy, let say dating for the sake of discussion, so you get lot of impressions, but the clicks should be interested to your AD, and the CPC for brands should be low, in your budget in this way you should get more clicks interested in your offer

 

[swisfa]

I read somewhere that you could bid for high traffic words, where nobody bid, let say Amazon, the impressions should be very high, but the clicks you will get will be targettted to your Ad Copy, let say dating for the sake of discussion, so you get lot of impressions, but the clicks should be interested to your AD, and the CPC for brands should be low, in your budget in this way you should get more clicks interested in your offer

So, what i understand is that i should

I read somewhere that you could bid for high traffic words, where nobody bid, let say Amazon, the impressions should be very high, but the clicks you will get will be targettted to your Ad Copy, let say dating for the sake of discussion, so you get lot of impressions, but the clicks should be interested to your AD, and the CPC for brands should be low, in your budget in this way you should get more clicks interested in your offer

I have add the bid from 0.05 to 0.1$ and my cpc turn from 0.2 to 0.39$ and the ROI is negative now!

 

[manolo12399]

have you split test your landing pages and add copy? you can find good surprises...

what I sent above is method to increase the impressions on your ad, and may be the clicks, without increase much the CPC, another think, is if you dont have a funnel, behind collecting emails, upselling etc, is pretty hard to increase your revenue

 

[LucidMarketing]

I would not worry at all about trying to spend your whole $10 each day. You are apparently doing very well. Your QS is high and that's the main thing. Look at what your impression share percentage is. Based on the little information you give, my guess is it's high.

You don't say your average position but I'll assume you are not at the top. Given your high QS, I'd increase my bid to get nearer the top, if not at the top itself. Doing this would get you a higher CTR and thus more sales and more profits. Your actual CPC would not go up that much. If you don't believe me, just try it for a few days. Maybe your CTR would double but CPC go up by just a few cents. I would trade any day paying 10% or even 80% more to get 100% more traffic. That should get your spend close to $10 per day if that's what you want.

 

[LordKrafty]

maybe 6c bid, smarter then the 5s

testing traffic / roi to have which works perfect via each kw

Maybe multiple similar niche keywords, near to the kws working perfect, targeted traffic's essential.


Then testing traffic via like bing / adws / yahoo / 7search.