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Finally, to end this subject, I’d like to show you all some tricks to develop video marketing strategy. Concentrate on indexes to determine message and subjects: Consider indexes based on purposes such as conversion rate, CTR, video views, bounce rate. These two options will determine what...

Have you thought of creating marketing video for your company? Ofc you should, we’re all attracted by watching than reading, so let’s find out!! Renderforest survey shows that video helps business increase: Level of brand awareness to 70% Traffic to 51% Sales to 34% Benefit of video marketing...

As I promised, part 2 is ready now~ And it's also the last one. Please help me to contribute more opinions, thank you guys!! 3. Create an impressive logo and use it on every publications: Logo is an essential tool to get customers’ impression. A good logo can build & convey brand image in...

A principle that improves the effect of repeating ad is Mere Exposer Effect.This effect shows that individuals tend to grow interest in things that they meet a lot. When a message repeats many times, it’ll inculcated in people’s minds. The results doesn’t show up right away, but the small...

While searching about FB, I learned sth must-known about Tiktok. It helps me not only understand another social media, but also get me some new tips for ads. Hope it's useful for newbies here or you all hehe!!! Tiktok: Classify the contents based on 3 elements: users’ interactions, videos’...

Basically, FB’s algorithm valuate & grade every posts, advertisements, stories, and reels then arange them by users’ interest level gradually decrease, not in chronological order (it happens everytime users refresh their newfeeds.) There have been many changes lately in FB’s algorithm. However...

Short form video: besides Tiktok, FB short videos attracts users no less. Remember to grab ppls attention in first 3 seconds of your video bcuz they have formed the habit of quickly scrolling from one video to the next. The cost of FB ads has been rising year on year - supply and demand...

There are some important updates from Facebook Ads Manager in 2023 you should care to prepare for 2024. 1. Changes to FB Ad Manager Objectives: There are 6 objectives to choose from 6 campaign objectives: awareness, traffic, engagement, leads, app promotion, and sales. Of course we should go...

Awareness (Awareness of us / Awareness of the brand / Awareness of the product) → Known to us At this stage, The main purpose of our advertising content is to let the consumer know that the brand exists, to know what our brand is doing. The majority of advertisements that magnify brand names...