Facebook advertisers should know these updates

There are some important updates from Facebook Ads Manager in 2023 you should care to prepare for 2024.

1. Changes to FB Ad Manager Objectives:

There are 6 objectives to choose from 6 campaign objectives: awareness, traffic, engagement, leads, app promotion, and sales. Of course we should go with the one that best matches your business goals.
Note from FB “Campaigns you’ve created with the previous objectives will remain active and there is no need to make any changes to your existing campaigns.”

2. “Optimize text per person” feature:

It allows FB to automatically rotate your ads’ captions, headlines, and descriptions. FB machine learning predicts what user will respond to best and shows them different combinations.

For example: Your headline says “ Christmas promotion”, and your description says “B 1 get 1 on holiday merch.” For selected users, the FB algorithm may decide to swap the two & show the description first.

Otherwise, the “multiple text variations for ad copy” that you provide multiple ad text lines, and FB would choose the best ones.

3. Everyone can use Instagram reels ads:

Sometimes, FB sets restrictions for smaller ad accounts. In order to create Reels ads, you don’t have to fulfil any kind of account-level requirements.

Reels ads are displayed as a full-screen ad format in between regular Reels. Just like Reels, the ads can be up to 30 seconds long. Users are able to like, comments, watch, save and share them.

4. Targeting teens by Interest?

Targeting options now only be applied to users over the age of 18 globally. Why? Bcuz FB wanna create a safe and private exp for youngers on platform.
If your target consists of young people, your ads can be limited by FB.

5. The 20% text on Image rule is not a rule anymore. But follow it can optimize your ads, depends on you.

6. Run the tests for 10-28 days to see the results with AAA (Automated App Ads) will be better than usual.

7. Limited access to data as of IOS 14.5.

Yeah. Some are well-known, some may not common to newbies. This post is quite good for those new to FB advertising like me. Thanks for your contribution!

Thank you man for the info

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Black Mond said:

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adszue said:

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khalishaleroy said:

Your shared article is quite comprehensive and valuable. Everyone should read it, especially newcomers; there's a lot of interesting information in there that I didn't know.

Click to expand...

khalishaleroy said:

Your shared article is quite comprehensive and valuable. Everyone should read it, especially newcomers; there's a lot of interesting information in there that I didn't know.

Click to expand...

zed.zed said:

Yeah. Some are well-known, some may not common to newbies. This post is quite good for those new to FB advertising like me. Thanks for your contribution!

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Except ones that are agencies and Jr.Vip. Most of everyone comment here are newbie.. I'm glad you're all welcome these small things I shared. Maybe it's better to go from the bottom to the top slowly with you guys than show up abstractly ^^

Thanks for the updates for Facebook Ads Manager in 2023 added to 2024.
But, in addition to these updates, there are also "Campaign Structure Update", "Optimize text per person" Feature, expansion of instagram reels ads to all advertisers, increased focus on user control over ad preferences and data privacy.

Useful article, thank you for sharing with everyone

Thank for your information

PURSUIT MEDIA said:

Thanks for the updates for Facebook Ads Manager in 2023 added to 2024.
But, in addition to these updates, there are also "Campaign Structure Update", "Optimize text per person" Feature, expansion of instagram reels ads to all advertisers, increased focus on user control over ad preferences and data privacy.

Click to expand...

I'd like to know more, I'll find out the details.

PURSUIT MEDIA said:

Thanks for the updates for Facebook Ads Manager in 2023 added to 2024.
But, in addition to these updates, there are also "Campaign Structure Update", "Optimize text per person" Feature, expansion of instagram reels ads to all advertisers, increased focus on user control over ad preferences and data privacy.

Click to expand...

Anonymous Seller said:

Thank for your information

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Maybe some one here didn't know about my old posts. I leave one here if you are interested in running ads FB, maybe it can helps you a bit ^^

Thank you for providing everyone with new information. Facebook is constantly changing and evolving, necessitating the acquisition of new skills in order to keep up.