3 content purposes that certainly cannot be ignored..

1. Awareness (Awareness of us / Awareness of the brand / Awareness of the product)

→ Known to us
At this stage, The main purpose of our advertising content is to let the consumer know that the brand exists, to know what our brand is doing. The majority of advertisements that magnify brand names and slogans fall into this category

1. The feeling

→ Trust us
At this stage, the content of the ad needs to address the issue of sentiment and trust. How do we get consumers to not only think our product are great, but also to feel that we’re superior to our competitors, even in cases where the product is virtually no different from the competitor’s product but the consumer still prefers our product.

1. Activity (Participation / Comment and Share)

→ Buy the product
The main purpose of this stage is advertising content that can get users to take action. It's common for consumers to want to buy something immediately, or to be directly involved in one of our activities. The type of posters on the homepage of most online shopping sites fall into this category.

Good to know!

Yes, content is the king