Hi all I wanted to let off some steam but wasn't sure where else to do it. I wanted your opinions on this. I've worked in SEO for 5 years (white hat) and heard Google preach over and over about white hat, good quality content being the way forward. Sometimes I feel like Google make a rod for their own back though trying to tackle black hat, because as a last resort I've had to rely on black hat trying everything else. Google preach over and over in SEO about relevance, yet you go on YouTube and there are channels dominating niches that they don't even specialise in. I mean, we have Trisha Paytas (who isn't a professional dancer) ranking first for dance routines. We have beauty guru Tanya Burr ranking top for How to make a pizza... We have beauty and lifestyle guru Zoella telling us what to take on a plane travelling with us... Where is the opportunity for the small businesses or smaller channels that can give genuine advice on these topics? This just contradicts everything I've learnt over the past 5 years (on Google search) about white hat. I guess it's just the obvious, authoritative channels (like authoritative websites) and rank for any term they want. This made me lose heart and leave the industry (currently travelling around the world), but I basically gave up trying to help the smaller businesses get visible. It's no wonder that people turn to black hat, I never thought I would consider it 4-5 years ago. Interestingly enough, I have a viral video that got 4 million views - it was basically a cover of a song (I don't want to post it up here). It was a parody video. And basically it was a one off video that I did (aside from my real covers of songs), and as amazing as it is, it created a community of parody fans so the channel had to take a different direction - whenever I post a real cover of real music there's not much interest. Basically, this post is just a pointless rant about how Google completely contradict their "relevance" argument. It also is a real example of how you need to go the extreme of picking niche content to be seen but then end up with an audience that you cant truly dedicate yourself to. I am so grateful though to have a video that got that amount of exposure but I found it strange that a niche could forever tie you to something you're not so passionate about. When my video when viral, it was basically a public link that I posted on Facebook, social sharing made it viral and it was links from radio stations and forum links, comments on reddit etc to get that video viral. I wanted to share that in case it could help any one else. The video was pretty unique, but with those it is difficult to recreate. I now have a new channel (plus my other one), but my new channel is travel / beauty / lifestyle (a very saturated choice of videos) but I feel passionate about it - I just wanted to rant and find out if anyone else agrees with this and if they had any advice for actually ranking competitive content - do we need to rely on black hat (buying views) to get seen? Thanks guys - I got that off my chest!