I do understand that long form content is obviously awesome if it's value packed not only can you have a better email opt-in rate, but the content will make the site be seen as an actual authority. but i was thinking, wouldn't the user get annoyed by the giant ass content then compared to a 1000 word article? wouldn't the bounce rate increase and the person would search for a shorter article? and i know i said that the opt-in rate would be greater in long form. But would it really? i mean i get how it all depends on what my traffic is seeking, but say it's for a kw ' types of spaceships ' and i write a long ass content of spaceships vs a short description of spaceships, if the bounce rate would be more or if someone just bookmarks my long article for later read, would it not be better to use the short content, that way atleast they can read it and i can have a better opt-in rate. but then will my ranking be effected by this? obviously this wouldn't be the case for a kw like ' best house buying guide ', because that traffic will be spending lots of $$ for a house and would WANT long content. hence increasing an email opt-in rate and lowering bounce rate but you guys prolly got what i meant. any advice would be awesome.