Why is USAtoday using amp.usatoday.com instead of usatoday.com/**/amp

BobbysBurgers

BobbysBurgers

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Was wondering what peoples thoughts on why USAToday is doing amp subdomain instead of just adding amp to the end of the url? I can't find anything online about it.

In the past I have moved lots of blogs and mobile pages from sub domains for an increase in SEO (even though google swares it does not).

Yes this is closer to mobile subdomains since these are canonical links
 
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I'm not entirely sure what you mean:

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BobbysBurgers said:
their homepage is not amp activated. Just the specific stories. You can find them easy google site:amp.usatoday.com

here is one
http://amp.usatoday.com/story/523639001/
Click to expand...

Here is why I asked as many here are not going to understand "amp" and I was trying to sort of guide you in a backhanded way to educate the guys and gals on the forum that do not know what that is.
 
I don't think there's really a URL structure requirement. They're just using the proper markup tags:
from: https://www.usatoday.com/story/tech...it-vulnerabilities-voting-machines/523639001/
<link rel="amphtml" href="http://amp.usatoday.com/story/523639001/" />

You can read more here: https://www.ampproject.org/docs/tutorials/create/prepare_for_discovery

Edit: Re-read your initial post. Yes, because of the canonical, it really won't matter that they're on a sub-domain. My guess is that it probably makes analytics much easier to examine with the subdomain.
 
BassTrackerBoats said:
Here is why I asked as many here are not going to understand "amp" and I was trying to sort of guide you in a backhanded way to educate the guys and gals on the forum that do not know what that is.
Click to expand...

or you just didnt know too
 
Someone mentioned there's no required structure - correct you can do it all ways:

amp.domain.com
domain.com/amp/post-url
domail.com/post-url/amp

And google are clear anyway is fine.

But let's actually answer your question.

By using sub domain they have been able to separate out their data further, creating a more efficient and quicker system for serving you your web page by compartmentalizing/structuring the two, nothing more nothing less.

This is not something that a blog with 500-1k posts is going to worry about, but if you've got a serious number of pages, then it's going to be more efficient.

Also @BassTrackerBoats it's quite normal for the homepage to not be amp, for anyone that understands amp that is ;)
 
BobbysBurgers said:
this is my question. How does this make it quicker and more efficient. For what. Analytics, cache, speed, server costs/computer power?
Click to expand...

Well alright I will spoon feed you since your first question was really quite good. Say you've got an instance and you have 100 workers and they are in the cms making posts would you want all those http requests drawing on resources that might need to be used by user? No you separate out the cms put it on another instance to reduce loads and ensure site stays up. By having two websites, they've made two different loads in two different places, but that's super simplified way beyond what their system is actually doing but it answers your question. This is hardly the place to go into detail when stack overflow has this covered and explained so many times better than I could.
 
donkey-kong said:
Well alright I will spoon feed you since your first question was really quite good. Say you've got an instance and you have 100 workers and they are in the cms making posts would you want all those http requests drawing on resources that might need to be used by user? No you separate out the cms put it on another instance to reduce loads and ensure site stays up. By having two websites, they've made two different loads in two different places, but that's super simplified way beyond what their system is actually doing but it answers your question. This is hardly the place to go into detail when stack overflow has this covered and explained so many times better than I could.
Click to expand...
That is the answer I was looking for! Thanks for helping a dummy out. Never worked on big enough sites that it would matter. Ill do some more research now that know what I am looking for to figure out the details.
 
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