Why is my CPA so high?

• Jan 20, 2022

• #1

Rodrigo's Outlier

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Hello BHW family!

Just yesterday I activated a campaign on facebook ads, the metrics are great!

But my CPA is too high!

My commission is R$100 and my CPA is R$96!

I would like to know what might be causing this to happen and how to resolve it!

Thanks!

 

Last edited: Jan 20, 2022

• Jan 20, 2022

• #2

warrensandre25

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What you mean by Commision and my CPA high??
are you talking about spend and profite?

 

• Jan 20, 2022

• #3

Rodrigo's Outlier

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warrensandre25 said:

What you mean by Commision and my CPA high??
are you talking about spend and profite?

Click to expand...

Yes friend! My commission is the amount I receive for each sale. CPA is my cost per action (purchase) on Facebook ads.

 

• Jan 20, 2022

• #4

P

Pam Danny

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You need to add more details. Commission on affiliate sale or income from AD monetization (meaning you are doing Arbitage?)

 

• Jan 20, 2022

• #5

Priince1337

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There are many things you could have a look at - creatives, targeting, campaign goals KPIs, etc.
There isn't just one simple solution to lower your CPA, it's a combination of many factors.

 

• Jan 20, 2022

• #6

Rodrigo's Outlier

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Priince1337 said:

There are many things you could have a look at - creatives, targeting, campaign goals KPIs, etc.
There isn't just one simple solution to lower your CPA, it's a combination of many factors.

Click to expand...

Thank you bro! I will review this!

 

• Jan 25, 2022

• #7

VortexAlpha

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Something obviously isn't set right, check your audience targeting, probably the reason lies there as you are targeting people that belong to a "heavy" audience and that's why you are spending too much on their click. Also, make sure to check placements and budget settings.

 

• Jan 25, 2022

• #8

nyuert

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If you mean CPA cost on your ads, it's most likely to be because of bad targeting, if you targeting is generic it will target many people that are not you targeted audience and that makes the cpa expensive.