Wholesale pricing

Hello guys,

Customers been asking for wholesale pricing when buying in bulk. I know I have to make sure I make a profit. If I sell a product online for $11.99, how much should I sell it if someone buys 10+ 20+ 30+ and so on. Any breakdown would be great!

Thank you

That complety depends on how much it costs you and your profit

Ok, let's break it down.
You sell a product for $11.99
You buy the product for $2.99
Your costs(website, electricity, processing fees, etc...) Per item are $5.00
Profit is $4.00
So the lowest amount you can sell this item for is $7.99 but will have $0 profit.
So someone wants to buy it in bulk, start up. For 10+ drop $0.50 per item
Drop $0.50 for every bundle of 10 above that until you hit your lowest price of $8.49. this would be 70 items, and potentially a $35 profit, based upon your costs not increasing(shipping to/from, credit card processing fees).
Understand?

Like @patriotnews said, but make sure you aren't at full capacity & that you can supply enough at the higher margin if there is demand for it.. If you have no issues supplying the items then you don't need to worry about what i'm saying. Sometimes its more profitable to sell less of your items at a higher cost without the discount.

It depends

From the perspective of running a small manufacturing company -

Scenario 1. When we deal with retailers, they are looking to make a profit from our products - pricing should reflect this. We typically aim for either 50% contribution margin or 50% retail price. Whichever makes more sense. 50% retail price is typically good enough for retailers to keep coming back though. When dealing with these people, if we think they would be a long term partner, they don't need to buy in bulk every time, the discount rate is earned by their repeat business.

So for a product that costs $6 to make, we could charge $12, and then the retailer would charge $24.

Scenario 2. When some one is definitely not wanting to resell, but are still interested in buying in bulk, you don't need to discount their orders heavily to have their business. They are not looking to make a profit, they are willing to pay much more because of this. I typically only discount by 20-30% for non retailers, large orders.