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Which new ORM logo is the best?

Discussion in 'BlackHat Lounge' started by Nullium, Jul 25, 2016.

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  1. Nullium

    Nullium Newbie

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    I have an ORM business that's doing well, but I wanted to 're-brand' it with a new name and logo. Luckily, I don't advertise the business and reach out to businesses instead of the other way around so a change won't make a huge impact on business.

    I designed them with the words local, map, quote, review, and help in mind. I wanted them to be minimalistic but clever.

    The first one is a basic map pin, but upside down to look like a flame.
    The second is supposed to be a combination of a rhinoceros and a typographical quote mark.
    The third is also a map pin made to look like a rocket ship.

    Which one should I use? I want your first impression of them, good or bad! :)
     

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  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I like the first one, but I think it would look even better if you made it look a little more like a flame.

    A bit like this, but cleaner.
    [​IMG]
     
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  3. Justkulboi

    Justkulboi Regular Member

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    This one will make a good impression:)

    TMPDOODLE1469424819692.jpg
     
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  4. Nullium

    Nullium Newbie

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    Zwielicht, thank you for your suggestion. I agree that the upside-down map pin doesn't look enough like a flame, so if I choose that one I will definitely make it look more like the image you made. Thank you again.
     
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  5. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    A fellow reputation management professional. Nice to meet you.

    Rhino, 100%. I love the simplicity and dual meaning of a comma on its side.
     
  6. uncutu

    uncutu Supreme Member

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    My vote's for Flare. Zwielicht's modification makes it look even cooler.
     
  7. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    First one
     
  8. Bleght

    Bleght BANNED BANNED

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    The FLARE one looks the best and with just a bit of work will become great.
     
  9. Nullium

    Nullium Newbie

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    Sherbert Hoover,

    It's good to meet you too. I've been lurking around the forums forever and finally decided to hop on-board after all of these years. I thought the Rhino one was always the most clever. If I don't end up going with two of the three, they're up for grabs if anyone wants them. ;) Have you had quite a bit of success with ORM also? I'm thinking of starting a very detailed journey soon...

    It looks like I may be heading towards the Flare logo/name... Aww, no love for the rocket? Haha.
     
    Last edited: Jul 26, 2016
  10. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I thought all 3 of them were creative, but I was drawn more to the Flare logo more thaan the rocket logo.

    Originally, I would've gone with the rhino logo, but I feel like it could be interpreted as "phallic imagery" by some people (yes, I know, that sounds a bit silly). In other words, they may see the rhino logo more like this:
    [​IMG]

    Other than that, it's definitely a close second and Sherbert made a good point about the rhino logo.

    As for the rocket, I just feel like I've seen that somewhere before. Maybe it looks like a logo I saw on an ice cream bar or a pack of gum I bought 10 years ago, I'm not sure.
     
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    Last edited: Jul 26, 2016
  11. Nullium

    Nullium Newbie

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    Hahaha, thanks for the good laugh Zwelicht, I should definitely have seen that one coming! I was messing with a lot of designs in Photoshop, I can definitely see any one of these being made before since they're so simple. I'm working on a new Flare one based on your suggestion, there's still a lot of tweaking to do (it's not perfectly round or centered among other things).

    Once again, thank you all for your input! It's highly appreciated.
     

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  12. Bleght

    Bleght BANNED BANNED

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    That looks great! I guess you added the flame on the right to the side of the oval and the location dot looks just a tiny bit off center which annoys the living crap out of an OCD I didn't know I have. If I were you I'd add just a bit of meat to the left or shave a tiny bit off the right, just to have the dot be an equal distance from both sides. I'm not sure it's worth it and I doubt many people would notice it. But yeah, FLARE is a nice name and the logo looks very nice.
     
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  13. george9065

    george9065 Newbie

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    I like the rhino best but it seems most prefer the first one. In general all look great. You created this yourself?

    As http://www.blackhatworld.com/members/zwielicht.701565/ mentioned, the rocket one feels familiar and I would avoid using it.
     
  14. Nullium

    Nullium Newbie

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    Haha, I completely felt the OCD twitch coming on when I was whipping that new Flare design up. It's off by a tiny bit, but it's bugging me also (will be fixing when I have time). Thanks for the kind words, I appreciate the info!

    Thanks for the input George! I'm glad you like the Rhino best, I like it a lot too but like you said it seems most like the Flare. Yes, I whipped them up in Photoshop. I did a search on Google Images to see if I could find anything that looked like it. If anyone finds something that looks like it let me know! I'll 'disqualify' it if so, haha. :)
     
  15. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    The first one looks good and most professional.
     
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  16. Nullium

    Nullium Newbie

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    Thank you for the input RuthSam! Noted...
     
  17. ppaizon217

    ppaizon217 Regular Member

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    Honestly I don't really like them. I suggest you to take a look on the app store (apple's app store), and check under finance category, there you'll find some great logos for inspiration.

    I like Base's and Mint's logo to give you an idea. I chose to use them just because of their colors, sleek designs, and yes, logos.

    Behance under branding category is also great.
     
  18. Nullium

    Nullium Newbie

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    Completely understandable! I don't normally do logos like this (especially this minimalistic). I tried it this way to tie into the new website (extremely simple but sleek) for my non-tech savvy clients. I really appreciate the input and will take that into consideration before I finalize anything. I honestly didn't know how well the style would hold up here.
     
    Last edited: Jul 26, 2016