Which is better for makering analysis : R or Python.

lioneds

Junior Member

Jan 9, 2018

107

42

• Oct 13, 2018

• #1

I want to use the power of automation to revamp my whole marketing strategy in the long run, I decided to learn a programming language that is better suited for marketing and data analysis.

After some research, I found that R and Python are the way to go, but I'm having a hard time choosing between the two.

What do you think?

 

T

tightmetrics

Junior Member

Sep 28, 2018

106

32

• Oct 14, 2018

• #2

It's worth it to learn both. R has amazing integration with graphical tools, and similar data analysis capabilities to Python's Pandas. Python is a general purpose language and has great library support with things like Pandas and Numpy and most likely has integration with whatever API you need to draw data from.

 

kindablack

Elite Member

Aug 10, 2014

1,933

671

• Oct 14, 2018

• #3

R has more packages that you can use for marketing purpose. So, it will be easier to jump in.

In python, you need to code each component. (In most cases)

 

mhtro

BANNED

Dec 3, 2017

1,411

1,892

• Oct 14, 2018

• #4

R is the go to for marketing purpose in this situation.

But learning python will benefit you in the long run, also python is very beginner friendly.

 

P

pasdoy

Senior Member

Jul 17, 2008

910

327

• Oct 19, 2018

• #5

ipython notebook! if you already know python it's a breeze to use