Which is better for makering analysis : R or Python.

Which is better for marketing analysis : R or Python.

  • R

    Votes: 1 25.0%
  • Python

    Votes: 3 75.0%

  • Total voters
    4

lioneds

Junior Member
Joined
Jan 9, 2018
Messages
101
Reaction score
38
I want to use the power of automation to revamp my whole marketing strategy in the long run, I decided to learn a programming language that is better suited for marketing and data analysis.

After some research, I found that R and Python are the way to go, but I'm having a hard time choosing between the two.

What do you think?
 

tightmetrics

Registered Member
Joined
Sep 28, 2018
Messages
91
Reaction score
27
It's worth it to learn both. R has amazing integration with graphical tools, and similar data analysis capabilities to Python's Pandas. Python is a general purpose language and has great library support with things like Pandas and Numpy and most likely has integration with whatever API you need to draw data from.
 

kindablack

Jr. VIP
Jr. VIP
Joined
Aug 10, 2014
Messages
1,455
Reaction score
589
Website
www.kindablack.com
R has more packages that you can use for marketing purpose. So, it will be easier to jump in.

In python, you need to code each component. (In most cases)
 

mhtro

BANNED
Joined
Dec 3, 2017
Messages
1,415
Reaction score
1,883
R is the go to for marketing purpose in this situation.

But learning python will benefit you in the long run, also python is very beginner friendly.
 

pasdoy

Senior Member
Joined
Jul 17, 2008
Messages
911
Reaction score
324
ipython notebook! if you already know python it's a breeze to use
 
Top