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Which is better for makering analysis : R or Python.

Discussion in 'Programming' started by lioneds, Oct 13, 2018.

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Which is better for marketing analysis : R or Python.

  1. R

    1 vote(s)
    25.0%
  2. Python

    3 vote(s)
    75.0%
  1. lioneds

    lioneds Registered Member

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    I want to use the power of automation to revamp my whole marketing strategy in the long run, I decided to learn a programming language that is better suited for marketing and data analysis.

    After some research, I found that R and Python are the way to go, but I'm having a hard time choosing between the two.

    What do you think?
     
  2. tightmetrics

    tightmetrics Registered Member

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    It's worth it to learn both. R has amazing integration with graphical tools, and similar data analysis capabilities to Python's Pandas. Python is a general purpose language and has great library support with things like Pandas and Numpy and most likely has integration with whatever API you need to draw data from.
     
  3. kindablack

    kindablack Registered Member

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    R has more packages that you can use for marketing purpose. So, it will be easier to jump in.

    In python, you need to code each component. (In most cases)
     
  4. mhtro

    mhtro Senior Member

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    R is the go to for marketing purpose in this situation.

    But learning python will benefit you in the long run, also python is very beginner friendly.
     
  5. pasdoy

    pasdoy Senior Member

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    ipython notebook! if you already know python it's a breeze to use