What's the deal with Facebook ads?

Fliptab · Nov 20, 2019

Recently I have been researching everything about drop shipping. Learning a lot of things from a lot of different people and I feel like I have now got the knowledge to make a successful store. I have created a free Shopify trial and played around with it for a bit to get to know the system. Soon I will create a new one and get it ready within those 14 days.

However there's something that has been bugging me while I was doing my research.

I found that there is a lot of controversy when it comes to Facebook Ads. People getting their accounts suspended, ads not approved etc.

Hoping to get a shed of light on this from experienced advertisers on FB that use the dropship model.

How bad are Facebook Ads exactly and how to avoid getting into trouble?

semaopro · Nov 21, 2019

From my experience, avoid the health and beauty products and you are good to go! Good luck

perrymason · Nov 21, 2019

My 2cents go for the content.

Make sure your ad is unique, try to avoid posting the same picture the seller has on aliexpres or cheap templates that everybody download for free.

LearningForever · Nov 21, 2019

I was one of those affected by the FB ban. My experience:

I researched a lot about the subject at the end of 2017. I tried with some success some products that worked better with Instagram influencers than with FB ads. I stayed with IG for 3 months. But the real dropshipping business starts when you scale LLA in FB: there's the real money. After a few months of pause for personal issues I tried again for 4 months in 2018 only with Fb ads. I did not reach the breakeven point for more sales than I got. The key is to test products using assets (photos, videos, descriptions) that are already resulting to other stores. That is why it is so common to see copies of copies of ads. In addition, if I had to generate my own videos, the product test budget and the time it would take to do so would become much more expensive and would require much more dedication time: the rule says that for every 20 products tested, 1 should work. Imagine having to produce 20 original videos and you don't know if they are effective. I've spent about $1k USD.

Then I took a break and tried again for 5 months in 2019. I've spent in this new try about $2k USD. Until June or July of this year I did not notice changes in the approval times or rules of the ads. Usually an ad took 4 hours to be approved. I had never refused an ad.

From July I noticed how any ad began to need 24 or 48 hours to be approved.

In August I started receiving some rejected ads. In September while doing a Free + shipping ad my Ads account was banned. Appealed. They opened it again. Then they closed it. Over the course of a week it happened 5 times. Tried another Ad Account: it was immediately closed and the next day my entire BM, including other virgin Ads accounts were banned.

Today, when I log in, I get a big sign that says "You can no longer use FB advertising products" and I have 4 banned business managers, even the ones I never used.

I have seen people who also received bans on the pages of their stores.

My opinion: FB does not want on this platform this model. Most likely due to the high level of customer complaints (most US customers used to the delivery and service times of other stores such as Amazon) and the irresponsibility of some scammers who did not deliver what was promised in the store.

Does this mean the business model is over? I don't think so. We have to just get a new traffic source ...

summi · Nov 29, 2019

Really,
It's a hard business model now. I am doing dropshipping from the last one and half years. Till August going good but facing low spending account disabled.
In October I am doing good business with a high spending agency account. But at the end of October 2 ads manager disabled. When I contacted to facebook team they told you promoting two websites that's why this happened it's a new update of Facebook. Again start promoting with different ads manager that's also disabled after 5 days. Other eCommerce campaign going good which have fast delivery in the local market but each time promote a dropshipping product. It's got disabled. It's clear now facebook read the product description page too. If you have long shipping time they might disable the account.
If you want to do this business now you need to have unique ads (Never copy ads ) fast delivery partner(Like shipbob).

Fliptab · Dec 4, 2019

LearningForever said:
I was one of those affected by the FB ban. My experience:

I researched a lot about the subject at the end of 2017. I tried with some success some products that worked better with Instagram influencers than with FB ads. I stayed with IG for 3 months. But the real dropshipping business starts when you scale LLA in FB: there's the real money. After a few months of pause for personal issues I tried again for 4 months in 2018 only with Fb ads. I did not reach the breakeven point for more sales than I got. The key is to test products using assets (photos, videos, descriptions) that are already resulting to other stores. That is why it is so common to see copies of copies of ads. In addition, if I had to generate my own videos, the product test budget and the time it would take to do so would become much more expensive and would require much more dedication time: the rule says that for every 20 products tested, 1 should work. Imagine having to produce 20 original videos and you don't know if they are effective. I've spent about $1k USD.

Then I took a break and tried again for 5 months in 2019. I've spent in this new try about $2k USD. Until June or July of this year I did not notice changes in the approval times or rules of the ads. Usually an ad took 4 hours to be approved. I had never refused an ad.

From July I noticed how any ad began to need 24 or 48 hours to be approved.

In August I started receiving some rejected ads. In September while doing a Free + shipping ad my Ads account was banned. Appealed. They opened it again. Then they closed it. Over the course of a week it happened 5 times. Tried another Ad Account: it was immediately closed and the next day my entire BM, including other virgin Ads accounts were banned.

Today, when I log in, I get a big sign that says "You can no longer use FB advertising products" and I have 4 banned business managers, even the ones I never used.

I have seen people who also received bans on the pages of their stores.

My opinion: FB does not want on this platform this model. Most likely due to the high level of customer complaints (most US customers used to the delivery and service times of other stores such as Amazon) and the irresponsibility of some scammers who did not deliver what was promised in the store.

Does this mean the business model is over? I don't think so. We have to just get a new traffic source ...

summi said:
Really,
It's a hard business model now. I am doing dropshipping from the last one and half years. Till August going good but facing low spending account disabled.
In October I am doing good business with a high spending agency account. But at the end of October 2 ads manager disabled. When I contacted to facebook team they told you promoting two websites that's why this happened it's a new update of Facebook. Again start promoting with different ads manager that's also disabled after 5 days. Other eCommerce campaign going good which have fast delivery in the local market but each time promote a dropshipping product. It's got disabled. It's clear now facebook read the product description page too. If you have long shipping time they might disable the account.
If you want to do this business now you need to have unique ads (Never copy ads ) fast delivery partner(Like shipbob).

Good insights, thanks for the long read. My plan for now is to focus on organic traffic through SEO mostly and start building the website with some internal linking etc. Once that's set up I will resort to social media and try to grow accounts on those platforms to get free users that way. This way I will be able to collect Pixel data for free and being much more efficient when I actually launch FB ads campaigns

vladimir44 · Dec 7, 2019

summi said:
Really,
It's a hard business model now. I am doing dropshipping from the last one and half years. Till August going good but facing low spending account disabled.
In October I am doing good business with a high spending agency account. But at the end of October 2 ads manager disabled. When I contacted to facebook team they told you promoting two websites that's why this happened it's a new update of Facebook. Again start promoting with different ads manager that's also disabled after 5 days. Other eCommerce campaign going good which have fast delivery in the local market but each time promote a dropshipping product. It's got disabled. It's clear now facebook read the product description page too. If you have long shipping time they might disable the account.
If you want to do this business now you need to have unique ads (Never copy ads ) fast delivery partner(Like shipbob).

but how do you test that products through amazon?

What's the deal with Facebook ads?

Fliptab

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