Using Service in Anchor Text is Good or Bad?

williamsharris143 · Aug 13, 2021

I heard few times that it is not a good idea to use the word "services" within your anchor text. Can you guys please share your thoughts on this? If we are building a link for a service based website, should we avoid using the word "services" as anchor text while doing link building?

Echo · Aug 13, 2021

williamsharris143 said:
I heard few times that it is not a good idea to use the word "services" within your anchor text.

Out of curiosity, what is the source of this claim? I haven't heard of that before. In small amounts, I don't see what's the problem.

MSPGrowth · Aug 13, 2021

We operate in business services. I never had an issue with using "services" anchors before and I've been doing it for years. Most likely not an issue as long as it's used in moderation.

fasttrak · Aug 13, 2021

Never heard that before. Like any anchor text, as long as it is used in the correct ratio's you should be good.

safeSEOboost · Aug 13, 2021

williamsharris143 said:
I heard few times that it is not a good idea to use the word "services" within your anchor text. Can you guys please share your thoughts on this? If we are building a link for a service based website, should we avoid using the word "services" as anchor text while doing link building?

you can use "services" all you want; if you wanted to use "porn", then that could be a problem, or "s^ck my d1ck" as well, but services is not a problem.

unless you refer to local SEO, where services in title may be a slight issue.

Ranking Expert · Aug 13, 2021

There is no problem using "services" in anchor.

loc32 · Aug 13, 2021

Never had a problem with that.

polecat · Aug 13, 2021

Claim makes no sense since that would mean in theory every business or person who ever uses service in a site would be bad or wrong .

Rulingseo · Aug 13, 2021

we are providing service but we don't want to use the same "Service" as a keyword, instead, we can use the word like "(Helpful) or (useful)links",,, still if you want the best words you can use the words like "facility", "utility", "solution" like that.

AlbertoMR3 · Aug 14, 2021

williamsharris143 said:
I heard few times that it is not a good idea to use the word "services" within your anchor text. Can you guys please share your thoughts on this? If we are building a link for a service based website, should we avoid using the word "services" as anchor text while doing link building?

that's simply absurd ‍

If your business ofer x y service you should use it. The key with anchors is to make then natural as possible and not just keyword rich as you can be hit by an algorithmic penalty.

A good rule is to mimic what others are soing and do the same... Use Ahrefa or Semrush to see the anchors used by the results you are competing for the keywords and mimic their percentages of branded anchors, domain anchors, keyword anchors, etc

Using Service in Anchor Text is Good or Bad?

williamsharris143

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Echo

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MSPGrowth

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fasttrak

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safeSEOboost

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Ranking Expert

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loc32

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polecat

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Rulingseo

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AlbertoMR3

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