Understanding Bounce Rate - Improve the users engagement with your website

Are you running a website for B2B or B2C businesses?

Generating traffic is easier than engaging with people. In analytics terminology, it is called as Bounce Rate.

How does the analytics determine the Bounce rate?

• How far the users interacting with the website
• How long the users spending on the website

Is a high bounce rate a bad thing?

Yes. Really. If the user exits without performing anything on your website. Think of it, how it affects your business.

Engaging people with your website is not really easier. It shows your creativity & marketing tactics.

Then what is the best bounce rate for the website?

In my point of view, the below 40% bounce rate on average is the better one.

Do you think, my website has above 70% and looking to know about reducing the bounce rate?

Few things you must thing to reduce your website

• Before doing anything on your website, you must check with the keywords on the webmaster. It ensures whether your targeting audience visits your website or not.
• You need to provide value through the content for the users who visit for their needs.
• You must capture the leads through guides, free offers, etc.

The bounce rate can be reduced only by testing. You must do a single change every day.

Do you know, the amazon updating their website every 10 minutes. Now, you can come to know, why amazon so successful & how to keep engaging the customers on the website.

A/B testing is the only solution for reducing your websites.

Hope this simple guide helps you for understanding better about Bounce Rate.

SEO Grand Room said:

The bounce rate can be reduced only by testing. You must do a single change every day.

Click to expand...

I have to politely disagree with this. Maybe it is based on perspective.
From my experience, A/B testing is important but the speed of change is not a factor. Time is based only on how long it takes for me to get measurable results. If that means waiting a week or a month for solid data on the A/B testing then that is what I do. I would never make daily changes as certain demographics only browse on certain days of the week. Based on what the niche is you may be missing your audience altogether. Amazon makes changes because it is Amazon and massive and wants to rule the world.

So, as I said, maybe it is a difference in perspective. I may add content on a more regular basis, but added content (ie articles) is not equal to website changes for the purpose of lower bounce rate. That is a more structural change requiring a bit more time to gather A/B data than a single day.

Just my two Lincolns on the matter, not the rule for everyone.