Twitter ads bid

Fatalino

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i want to ask about Bid ....
what the difference between the cheap one and the expensive one??, ...
like 0.01 per click or 0.1 per click or more
 
The cheaper one means you are less likely to be featured to the relevant audience. For example you are targeting Women aged 45-60 who like Tennis.

$0.01 per click - Targets women who are aged 60 and interested in tennis balls or have been interested in the last 3 years.

$0.10 per click - Targets women aged 45-60 who are interested in tennis balls within the last week

(Example)
 
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