[TUTORIAL] FACEBOOK Custom Audience and Advertising Campaigns!!! NOOB FRIENDLY :)

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great post bro, was gearing up for my ads campaign and this is exactly what I needed. bookmarked
 
How did you manage to get your PPC down to 0.09 cent?
Are you targeting US and Canada if so, can you make a tutorial how to lower the bid for click to website.
I can't even get my bid down to 0.55 cents, if I do it will stop showing the ads.
 
Hi Sasha, great post and good info. This actually happens to be my first post ever on BHW and all I want to know is the same thing that wizard04 wants to know. Would love to get my spend down, though now that I think about it... Are you able to get your PPC so low because your audience is very targeted? Just a guess...

Would appreciate more input if possible!

Thanks again for the tut.
 
Even more than the ad copy, I often test multiple ad sets only changing the bidding style (CPC, CPM, pay per website click, pay per page like, etc.)

Once you're scraping a highly targeted audience, in theory your CTR should be really high, making CPM give you the lowest cost per conversion.

What has your experience lead to being the best bidding type with this method?

Also, I believe it's not possible to do $1 per day on an ad set if you need to bid around $2.00 per 1k impressions? You'd have to do double ($4.00/day), correct?

Thanks
 
I'm having a tough time getting the cost per click down also. I scrapped up a list promoting a program tutorial (think learn wordpress, html etc.). I then scrapped up 44,000 people from groups and pages related with keyword types like:

Learn Product X
Product X Tutorial

I used 6 pictures and I am direct linking with a $2.00 a day budget. I did turn off mobile ads and partner ads so just desktop newsfeed ads are being show.

Here's Day 1 and 2's result.

WEBSITE CLICKS?
3

REACH?
178

FREQUENCY?
1.15

TOTAL SPENT?
$2.89

AVG. COST PER WEBSITE CLICK?
$0.96




Any advice?
 
Sasha how would you compare Facebook to google? In terms of leads coming in would you say its a better ROI?

Noob :)
 
Thanks Sasha for this tutorial, I love the GIFs :)

I have two questions though:

1. How big audience list should I aim for?
2. If I use custom audience, should I target further with age/gender/interests?
 
DanDD said:
i got 200 likes using 4$ which is expensive hehe, what am i doing wrong
View attachment 59542
Click to expand...

What's the best way to setup facebook page promotion ? I would like to use cost per page like, is it enough if i set cost per page or i need to set daily budget too - or period for campaign. Thanks
 
with scarping it sux, i scraped ie. 800K emails, then when i uploaded it uploaded less than 50%, and when i wanted to promote i got barely 5% audience from it in the end, (and audience waqs highly targeted too for that keyword) dono whats up with FB, also cant get cpc or cpm lower than 30c
 
1. Don't advertise Crap against Facebook TOS. I cannot stress enough that if you do, be prepared to get your account banned. Use a redirect or a masking from a 301. Or better yet create your own landing/sales page and send your visitors there.
Click to expand...

I have been trying to unveil this for a while -- what is allowed/ not allowed on a landing page?

Thanks!
 
So is it best to upload as big of targeted audience as possibel to reduce CPC?
 
Not really new stuff, but it is good to see experienced members taking the time to explain such an step of the whole process in detail.

So thanks sashablack for investing your time in this!
 
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