- Jan 11, 2023
- 1,475
- 497
Amazon's AI is incredibly smart. It can read and understand keywords in phrases, forwards and backwards, with or without an "s," and even recognize related terms. This means there's no need to repeatedly use the same keywords. The more related keywords your listing contains, the stronger its reach, and the higher your chances of making a sale.
1. How to title your product?
Amazon allows 150-200 characters for product titles depending on the category, but keep in mind that when customers search using smartphones or tablets, the title may get shortened to only 60-90 characters (usually around 75). Therefore, it's crucial to place the most important keywords as far to the left of the title as possible. Aim for 3-5 strong keywords per title. Avoid using slashes "/" to separate keywords, use dashes "-" instead. Here's a basic format you can follow:
<Primary Keyword> <Secondary Keyword 1> <Secondary Keyword 2>
2. How to write bullet points?
Depending on the category, Amazon allows up to 11 bullet points, though most listings only use 5. Out of these, the first 3 are the most important. The rest of the points are only visible when users click "View more," so make sure to place the key features that explain the product's function in the first few bullet points. Avoid keyword stuffing, as it can make the description feel unnatural and confusing. Here’s a format you can refer to:
Feature Bullet 1: <Primary Keyword> <Secondary Keyword 1> <Secondary Keyword 2> (Add more related keywords if needed)
Feature Bullet 2: <Primary Keyword> <Secondary Keyword> <Secondary Keyword 1> <Secondary Keyword 2> (Add more related keywords if needed)
3. How to write a product description?
Fill in the remaining keywords for indexing. A+ content is the best - add plenty of images to boost conversions.
Amazon sellers place a high value on keyword research and naming products effectively. If you want your product to appear prominently when users search for it, getting your title and description right is absolutely crucial.
1. How to title your product? Amazon allows 150-200 characters for product titles depending on the category, but keep in mind that when customers search using smartphones or tablets, the title may get shortened to only 60-90 characters (usually around 75). Therefore, it's crucial to place the most important keywords as far to the left of the title as possible. Aim for 3-5 strong keywords per title. Avoid using slashes "/" to separate keywords, use dashes "-" instead. Here's a basic format you can follow:
<Primary Keyword> <Secondary Keyword 1> <Secondary Keyword 2>
2. How to write bullet points? Depending on the category, Amazon allows up to 11 bullet points, though most listings only use 5. Out of these, the first 3 are the most important. The rest of the points are only visible when users click "View more," so make sure to place the key features that explain the product's function in the first few bullet points. Avoid keyword stuffing, as it can make the description feel unnatural and confusing. Here’s a format you can refer to:
Feature Bullet 1: <Primary Keyword> <Secondary Keyword 1> <Secondary Keyword 2> (Add more related keywords if needed)
Feature Bullet 2: <Primary Keyword> <Secondary Keyword> <Secondary Keyword 1> <Secondary Keyword 2> (Add more related keywords if needed)
3. How to write a product description? Fill in the remaining keywords for indexing. A+ content is the best - add plenty of images to boost conversions.
Amazon sellers place a high value on keyword research and naming products effectively. If you want your product to appear prominently when users search for it, getting your title and description right is absolutely crucial.
