Tiktok Ads vs FB Ads vs Google Ads
- Thread starter webbguru
- Start date
- Jun 22, 2024
- 102
- 60
Google Ads 100% firstly because users there are actively searching for a specific product and usually have higher purchase intent. Facebook and TikTok are more about reaching cold audiences and generating interest, so they may not convert immediately. Still, if the budget allows, test all three platforms and scale the one that gives you the best CPA and ROAS.
- May 27, 2016
- 11,525
- 2,646
In my opinion Google ads work the best because people already search for products and/or services there.
henryanddy
Newbie
- Aug 13, 2026
- 4
- 1
In my opinion,
- For new store: should start with fb ads to establish your baseline CR and CPA, paired with google shopping to capture existing search demand.
- For sclaing: when fb is profitable, test tiktok ads using UGC video creatives to tap into new impulse-buy audiences, and use google search to catch users who saw your social ads and searched for your brand later.