How's everyone doing today? Due to the appreciation shown from members on my last thread, I decided to make another. This one will include everything about Adsense. As stated in my other thread, the other day I got into a discussion about my online business. I usually keep everything kept a secret, as people get really jellous of others who have money, very quickly. He showed interest, so I started to teach him some stuff. I told my buddy: "Make sure the keyword has over 5000 exact global monthly searches and over 3000 local USA. Allintitle and Allinurl should be under 50,000 and CPC should be over $1. If there is an authority site in the top 3 on Google, then don't even try. Oh and it would be wise to choose a keyword with an EMD/TLD available." He quickly responded with: -"Where do I find the amount of searches?" -"What does exact global mean?" -"Why USA? We are from Canada." -"What does allintitle and allinurl mean?" -"What is CPC?" -"What is an authority site?" There's a lot more to a website than just the keyword research, and my buddy is already lost with keyword research. I hope to teach the absolute beginners, where to actually start. No one in the world was born with the ability to know how to hook up your domains with name servers or the ability to get a 10% CTR on every site, so I'm here to help. In this thread, I plan to discuss the construction of your website (CTR, etc), traffic generation, content generation, upkeep and much more. I'll write this tutorial in the order that you will do each step. Please sign up for an Adsense account as soon as possible, if you don't have one already: www.google.com/adsense First up, keyword research. Keyword research plays an essential roll in every new website. Please click here to read my 2107 word thread about keyword research. At this point, you should have a domain register that is related to a niche you are interested in. Next is hosting. When I started building sites, I used Host Gator. They were cheap and worked for a few months, but then one day, my account was banned due to extensive ScrapeBox use on one of my domains. They eventually gave me a backup of all my sites, email accounts and databases and send me off. So here I am Sunday morning, just before I leave for the day for a family reunion and my sites are all screwed. Lesson one: Don't put all your eggs in one basket. So I had over 500 MB of website files and a small amount of time to upload, long story short, I researched a web host in my car on the way to where I was going and ended up finding one called Host Winds. It was a small company then. They took all of my files and did the entire upload for me. After several hours of stress thanks to Host Gator, Host Winds saved me. Now, Host Winds has grown a lot. They host thousands of websites for Black Hat World members and they even host BlackHatWorld.com itself. So go ahead, and buy a Host Winds business plan if you don't have hosting already. There's a big risk you take when you host with Host Gator, I wouldn't do it. Now go ahead and setup your domains inside your hosting account. Login to cPanel and click Addon Domains, then add the domain you bought. Next, login to your domain registrar (mine is www.Internet.Bs) and enter in the nameservers that your host emailed you. You should find it under DNS or name servers or something. If this is your first website on your hosting, then you won't need to install an addon domain, as your host probably asked for your main domain when you registered. No configuration will be needed in cPanel. You will just need to configure the name servers on your domain registrar. Name servers will take upto 24 hours or so to configure so give it some time. You will know your domain is configured properly because it will show you the root of your hosting account or addon domain and it should contain something like /cgi-bin or /cgi-sys by default. Next, login to cPanel. It's decision time. What CMS (content management system) do you want to use? WordPress is by far the most newbie friendly and most popular. Joomla and Drupal are herd of. Xsite Pro is a website builder that outputs a website in HTML format. Wiz and Black Hat have Xsite Pro available available for free to all BHW members in the download section. I use: WordPress, Joomla and Xsite Pro. You can choose what you wish to use. WordPress websites are the easiest to flip (sell off when desired) so we will use that. If you are using Host Winds, I know they have something called Softaculous. It will install WordPress easily and quickly for you. Once your live, I'd make a 500-700 word post on your main keyword. When writing an article, you should always look for long tail keywords to use in it. If you don't have my software to use the LSI addon, then please open Google Keyword Tool and type in your keyword. Just like we did in my last thread, select [Exact] and then put the filters as: -Global Monthly Searches >= 50 -Global Monthly Searches <= 150 Now find a bunch of keywords that range from 3 to 5 words in length and are closely related to the article keyword and try to use them whenever it makes sense to. Do not stuff your article with these, as it may appear spammy to Google. Ensure to enter these long tail keywords into the tags of the post. Now, people are always wondering: Should I insert and image or 2? My answer is: I wouldn't, and I'll tell you why. When we get to the CTR section, we'll mention why images lower your CTR. Another thing is, it's wasteing you time that you could spend writing another article. Images have too much copyright stuff and things I just don't even care to look into. So why not just avoid the fuss and move onto the next article? Once you have a good size article written, it's time to modify the theme. I'm getting one made that I may decide to sell to the public, but until then, find one that other members report have a high CTR. Don't worry about how attractive it looks. CTR means click through rate. It is the average percentage of people that click an ad on your site. CTRs depend on a ton of factors. Video sites and image sites have terrible CTR as they are distractive. If you can blend your ads in with your text and make it look like it's link to another page on your site, you've completed the task. Let's look at the site below. The site has a few bad and good factors I want to talk about. First, the images at the top. They are acceptable and help make it look less of a MFA (made for adsense) site. They don't hurt anything if they are smale and simple. Second, there is only 2 ads. There should be 3 ads (that's Google's max) and 1 or 2 link blocks. The 2nd ad is identical at the bottom of the article. Third, The blue text in the ads should be made a different color. That is Google's default color and could hurt CTR. Fourth, the site has 8 pages. After Google's recent updates, you're 2 paged micro niche sites arn't going to survive any more. They're worthless until you add more articles. Fifth, There is plenty of text. This is good for onsite SEO. Sixth, they are image ads. Image ads can convert better if you use them properly. Some claim image ads pay a lot better, but they will lower your CTR so you must expirement to see if the trade-off is fair. First, the theme is great. Very simple. Second, the ad colors are great. The background matches the theme. The url is as hidden as Adsense lets you. The title is the same color are the title of the post is. This theme would do the trick. Next, it's time to keep writing, and make it a daily habit. We don't want to rush the link building. I would keep this as my only site for the entire month and just keep adding 5-10 articles a day. Articles should be 450-550 words in length and they should contain lots of sub keywords. Just to clarify, the main keyword is the keyword in your domain. If I had the domain www.GolfClubs.com then my main keyword would be "golf clubs". I would write articles on sub keywords of golf clubs so like "cheap golf clubs" and "accurate golf clubs". Each of those keywords would be article titles and inside of those articles, you talk about the sub keyword you chosen and then some sub keywords, to the sub keyword. So if my sub keyword was "cheap golf clubs" then I could talk about "cheap golf clubs online" and "cheap golf club irons". It's kind of confusing, I know, but I'm sure you'll get the hang of it over time. When should you insert the ads? Some people put them in right away, but Google is getting smarter and starting to realize what it takes to identify a site as a "made for adsense website". Holding off the ads until 2-3 weeks after indexing won't hurt much, it's not like you're going to have tons of traffic coming in. My opinion is setup Google Analytics and wait it off until you get over 25 unique visitors per day, consistantly then put your ads up, because then you'll have the traffic to convert. Let's talk traffic generation. The best way to generate traffic to an Adsense site in most cases is through search engines. I'm not going to turn this into a huge SEO-linkbuilding tutorials, but I'll talk about some of my methods. Throughout the weeks, you can some very small amounts of link building. Don't do anything crazy as it's still a new site, unless of course you bought an aged domain from Sedo or Godaddy Auctions. Maybe buy a Fiverr gig or two. I don't do much of my own link building. I usually either buy services here on BHW, or get someone from oDesk to do it. When I get someone from oDesk to do it, I pay them on per on performance basis. I tell them my keyword (any keyword with 1000+ searches) and url in the job description. I layout the plan for the milestone payments. Usually it's something like top 10, 30% then the 70% once top 3. If it's a highly competitive keyword, it costs a lot of money and a lot of time, so we branch out into smaller and more often milestones. I tell them I want top 3, and then they bid on what it'll cost me. There will be a lot of low bids, and don't let those get you exited, not everyone that bids on your project can rank for a keyword. If you accept a low project, it will probably be a big waste of time because keywords can take several months to rank, depending on how big and how competitive they are. Some can rank in under and month and some need over 8 months. I should also tell you, never buy traffic for a website with Adsense on it. Even if it's to lower your CTR. Google is smart enough to know if your site should have a CTR like that or if it shouldn't. You should continue to write articles and build links everyday. You could hire someone off oDesk to do the upkeep for you. Just tell them you want 3, 450 word articles per day on sub keywords of your main keyword and you want a diversity of links. It took almost 2 and a half hours to write, but this concludes my 2040 word tutorial. If you have questions, I'd be more than happy to answer them in the comments. If you enjoyed the lesson, please share your thoughts in the comments. To make sure this thread stays alive, leave a comment so other new users can find the thread too. Please let me know if you see any errors or typos. Don't forget to rate!