1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Statistical analysis in buying PPC traffic

Discussion in 'General PPC Discussion' started by murich, Nov 25, 2015.

  1. murich

    murich Newbie

    Jul 18, 2015
    Likes Received:
    I am currently using model I grabbed from excel file, which helps me easily to determine my next steps on bidding by calculating various probability things based on cpc, payout, clicks count and conversion count.

    I also coded it in R from Excel and going to use as webservice for automatic bidding.
    However the issue is that many campaigns requires not only bid-per-source (target) optimization, but also bid-per-hour optimization.
    I mean, some offers converts at labour time, others converts better on weekends and so on.

    So lets discuss statistical models which can be automated - if it's worth I can code it and share :)

    PS I did a link to Microsoft office online to show up the statistical model I am using currenty, but the BHW moderation system doesn't allow me to put any links :D
    Last edited: Nov 25, 2015