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Statistical analysis in buying PPC traffic

Discussion in 'General PPC Discussion' started by murich, Nov 25, 2015.

  1. murich

    murich Newbie

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    I am currently using model I grabbed from excel file, which helps me easily to determine my next steps on bidding by calculating various probability things based on cpc, payout, clicks count and conversion count.

    I also coded it in R from Excel and going to use as webservice for automatic bidding.
    However the issue is that many campaigns requires not only bid-per-source (target) optimization, but also bid-per-hour optimization.
    I mean, some offers converts at labour time, others converts better on weekends and so on.

    So lets discuss statistical models which can be automated - if it's worth I can code it and share :)

    PS I did a link to Microsoft office online to show up the statistical model I am using currenty, but the BHW moderation system doesn't allow me to put any links :D
     
    Last edited: Nov 25, 2015