bidding strategy

Should fresh Google Ads accounts start with tCPA or tROAS right away, or is it still better to collect data first and switch later? There doesn't seem to be a clear consensus. Some buyers still follow the traditional progression: Manual CPC or Max Clicks first, then Maximize Conversions, and...

Ive been using maximise clicks for all my accounts but i wasnt getting enough impressions and was barely showing when searching the keyword, so i decided to try target impression share. I did the exact same things as with maximise clicks to get my ads approved which normally works but this time...

Hi guys, I hope you can help me. I was searching for that information everywhere in the web, but couldn't find what I'm looking for. So now I am here... Question upfront: Is there a smart bidding strategy like a "Minimum ROAS"? (Instead of Target ROAS; but to maximize absolute ROAS with...

In manual bidding, how can we set this section? Please guide. And is this option is only available for dynamic ads and automatic bidding?

Hey friends, I am practising on Google Adword campaign. It feel comfortable till keyword research but I don't understand how to go with bid management.? What parameters I can set for profitable bid management? Please help me.

I am currently using model I grabbed from excel file, which helps me easily to determine my next steps on bidding by calculating various probability things based on cpc, payout, clicks count and conversion count. I also coded it in R from Excel and going to use as webservice for automatic...