I've seen all sorts of threads about people either bashing or defending hashtags. Some say that using 30 hashtags will inevitably lead to getting shadow banned. Some say that traffic from hashtags is negligible and that the only people that check if their post appears on the top 9 grid are marketers themselves. I think this is a little hard to believe because how do regular people search for content within Instagram if it's not with hashtags? Some recommend to use all 30 hashtags because it will get you the most engagement and give you the highest chance for your posts to be found. Some say to minimize hashtags to 5-15 and make them very specific for each post. So what is it then? It sounds far fetched that Instagram will start punishing people for using the very core they initially shoved down their user's throats, but then again, Google did the same thing with backlinks a while back. What is your view on the ideal way to use hashtags and have you seen any studies that confirm your beliefs? By the way, what we've always done with hashtags is use all 30, but have multiple sets of different tags that we rotate on every post.