Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
What do you guys think of a Shopify store and brand that is centered around niche/novelty items?

I thought this could be a good route to go since that way I could always add and remove the latest and hottest trending products and run the ads accordingly.

I'd appreciate any thoughts or feedback on this.

Thanks!
 

Monzani

Jr. VIP
Jr. VIP
Joined
Jun 3, 2019
Messages
1,172
Reaction score
1,521
Yes, a store with trend products is a good idea

But it would be nice to focus on a specific niche to keep your pixel warm for all products (e.g. fashion trend products)

A general store with trend products would be more difficult, each product would have a different audience
 

Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
Yes, a store with trend products is a good idea

But it would be nice to focus on a specific niche to keep your pixel warm for all products (e.g. fashion trend products)

A general store with trend products would be more difficult, each product would have a different audience
Thanks for the input. Do you think it would be a better strategy to just create one product stores then?
 

Monzani

Jr. VIP
Jr. VIP
Joined
Jun 3, 2019
Messages
1,172
Reaction score
1,521
Thanks for the input. Do you think it would be a better strategy to just create one product stores then?

It's not necessary, but you can make a store with multiple products that have similar public.
 

lintero

Junior Member
Joined
Apr 28, 2019
Messages
166
Reaction score
81
make sure your store has a specific niche. don't list set a lot of categories . like if you are on fashion stay on that niche and don't list other things like gadgets...,

use Ecom inspector if you have a limited budget its like adspy but this one is expensive af. ecominspector is an extension and you can use it for free.
make sure you take some course about fb ads and learn it learn how it works otherwise you will waste your money
 

Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
make sure your store has a specific niche. don't list set a lot of categories . like if you are on fashion stay on that niche and don't list other things like gadgets...,
use Ecom inspector if you have a limited budget its like adspy but this one is expensive af. ecominspector is an extension and you can use it for free.
make sure you take some course about fb ads and learn it learn how it works otherwise you will waste your money
What about one product stores?
What about using IG influencers to give shootouts and drive that traffic to my IG page?
 

Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
It's not necessary, but you can make a store with multiple products that have similar public.
I ll do a general store instead and will test all sorts of products mostly trending. And then i will try to run ads on them. Then if i get a winner i will choose that niche and add more products around that to increase my aov.
so for testing products, you would never set up the product with its own store right off the rip I guess, right?
 

Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
Yeah because i have to be rock sure before going that route.
so you run FB ads to your "general" store product page and see the performance, and if good then its own store?

What about IG and influencer shootouts?
 

Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
Yes! I do fb ads generally, I am not that much into shoutouts but yes they can work great with fashion products. I have seen people getting great results with influencers because they have loyal fans.
the general products you are testing are they linked up with their own IG page and FB page?

How do you drive the traffic from the FB ad, straight to your Shopify store product page?
 

prey24

Jr. VIP
Jr. VIP
Joined
Dec 16, 2017
Messages
1,565
Reaction score
1,414
Website
linktr.ee
the general products you are testing are they linked up with their own IG page and FB page?

How do you drive the traffic from the FB ad, straight to your Shopify store product page?

You put the target page url in your fb ad where you want to send the traffic.
 

Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
You put the target page url in your fb ad where you want to send the traffic.
gotcha, so your sales funnel is cold traffic straight to the product page? then if you got a winner, create its own Shopify, FB page, IG page, etc?
 
D

Deleted member 110025

Guest
I know 2 people who run successful shopify websites - quality obsessed underwear store and Italian yarns shop. They both are run by open-minded people who are ok with paying a bit extra (this is what you do at shopify).

Knew this another guy selling custom vinyl stickers, but his main business came in from ebay. He was doing good with his Shopify store as well, but he moved countries twice and neglected his Shopify store.

Personally I am always about full control over your website and host - still, Shopify success stories show that it isn't a bad choice for many.

best of success!
 

lintero

Junior Member
Joined
Apr 28, 2019
Messages
166
Reaction score
81
I ll do a general store instead and will test all sorts of products mostly trending. And then i will try to run ads on them. Then if i get a winner i will choose that niche and add more products around that to increase my aov.

you will never dominate SEO with this Way. Your Sales will be based ONLY By Ads.


What about one product stores?
What about using IG influencers to give shootouts and drive that traffic to my IG page?

Dude, it depends on your Budget, i prefer IG influencers more than Running fb ads, but it's a bit expensive.
if you have found a Good Quality influencer based on your niche with a price you can afford then Go ahead.
 

Tall_Mike

Regular Member
Joined
May 24, 2020
Messages
201
Reaction score
40
you will never dominate SEO with this Way. Your Sales will be based ONLY By Ads.




Dude, it depends on your Budget, i prefer IG influencers more than Running fb ads, but it's a bit expensive.
if you have found a Good Quality influencer based on your niche with a price you can afford then Go ahead.
So when you are testing a product that is how you test it with IG influencers?

Are you familiar with Justin Painter? I just watched his course that somebody uploaded here and his method is basically scroll IG, find a product that is "winning", create an IG page, and Shopify store around that product, then use IG influencers to promote it. Its basically a one store model, however, the only issue I see with this is setting up the store for this one product and setting up an IG page and everything for a product you are not even sure if it is going to produce yet.
 
Top