SERP Stucked at page 2 :( Experts advices needed.

I have a site with 3 major keywords.

The competition for all 3 keywords is very Low. And even last week websites ranked on the top page for all 3 keywords. But suddenly it falls on page 2 and stucked.

Kindly suggest me some beneficial ways to rank my site asap.

Sounds like a penalty...

laur.laurix said:

Sounds like a penalty...

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Lol no it doesn’t

vivek.verma said:

I have a site with 3 major keywords.

The competition for all 3 keywords is very Low. And even last week websites ranked on the top page for all 3 keywords. But suddenly it falls on page 2 and stucked.

Kindly suggest me some beneficial ways to rank my site asap.

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Analyse your competition. Who moved above you when you dropped? What is their backlink profile like compared to yours? How long is their content and how well written compared to yours?

It’s incredibly difficult for anyone here to accurately tell you what needs doing - other than very generally, eg ‘improve your onsite’ or ‘get more quality links’ when we don’t know what issues your site may have, what your backlink profile looks like, and what work you have been carrying out.

You are best placed to assess your direct competition, copy the things they are doing right, and avoid the things they do badly.

I had a similar problem before. I let some time to pass and then i recovered to the previous position.

For me the reason was that the site was offline for some time leading to a similar drop.

However it is difficult to identify the issue.Also maybe some links have been dropped.

Universe0 said:

I had a similar problem before. I let some time to pass and then i recovered to the previous position.

For me the reason was that the site was offline for some time leading to a similar drop.

However it is difficult to identify the issue.Also maybe some links have been dropped.

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Having the same issue, site went down for a week without my notice, and right now all main keywords stuck on page2.. How long for you did it took till your rankings recovered?

kickthat said:

Analyse your competition. Who moved above you when you dropped? What is their backlink profile like compared to yours? How long is their content and how well written compared to yours?

It’s incredibly difficult for anyone here to accurately tell you what needs doing - other than very generally, eg ‘improve your onsite’ or ‘get more quality links’ when we don’t know what issues your site may have, what your backlink profile looks like, and what work you have been carrying out.

You are best placed to assess your direct competition, copy the things they are doing right, and avoid the things they do badly.

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Great advice, but i am quite new in this field. Can you please guide me a little bit about what to analyze from my competitors ??
I already have my competitors list and also having access to Ahrefs account. Should i go for backlinks of my comp ??

vivek.verma said:

Great advice, but i am quite new in this field. Can you please guide me a little bit about what to analyze from my competitors ??
I already have my competitors list and also having access to Ahrefs account. Should i go for backlinks of my comp ??

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Basic first things I would check;

- competitor DA/PA in Ahrefs
Are these metrics much higher for your competition? Do they have many more referring domains than your site? If so, then you might want to consider building additional backlinks - check out the forum for advice on this but generally build then gradually to look naturally. Yes, you may want to check out the backlinks of your competitors and try to replicate some of their higher quality links if you're lacking in this area.

- content length
Generally speaking (and somewhat dependent on the type of niche and/or site) Google likes to see fairly longform content, so see what the word count is like on your ranking competitors sites. Do they have a load more content than your landing page(s)?

- content quality
Does your content read well compared to competitors? Is spelling and grammar good? Don't get too tied up in keyword density, but it is probably worth checking that you don't mention the keyword too much, and that you do use LSI keywords, longtails and variations of your main keyword.

This is where I would start, but there is a whole load of other stuff to delve into if this doesn't throw up anything obvious. Other things to maybe consider; proper silo strategy on the site, decent internal linking - you can find more about both of these things using the search on here.

vivek.verma said:

I have a site with 3 major keywords.

The competition for all 3 keywords is very Low. And even last week websites ranked on the top page for all 3 keywords. But suddenly it falls on page 2 and stucked.

Kindly suggest me some beneficial ways to rank my site asap.

Click to expand...

Google update oly! No worries. You can recovered to your previous position.
Apart from, Have you check your competitor movement?

Remorse said:

Having the same issue, site went down for a week without my notice, and right now all main keywords stuck on page2.. How long for you did it took till your rankings recovered?

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At least 2 weeks.

Could be the most recent Google updates. You'll get the hang of it, sooner or later. For now, observe the stats of your page.