Time to get a site built so it's onto STEP 2:
So there are 3 types of domain I could use:
1. Fresh new domain (never previously registered)
2. Expired domain (needs registering as new, but it has history)
3. Aged domain (has history and age)
All 3 have different benefits, but for this AdSense site, I'm going with option 2 for speed and cost reasons (expired domains are cheap to register and you don't have to wait for auctions to finish or GoDaddy to process your order etc).
Finding An Expired Domain
To find the right expired domain for my niche AdSense site, I will use the site ExpiredDomains.net.
Register for a free account, then select 'Deleted .com' domains (I always pick .com wherever possible). I then filter the results to remove fake PR results and add a general niche keyword "bike" to get some niche-related results:
This gives me a nice list of bike domains, which can be sorted by PR or backlinks:
Here, I'm looking for a clean site with a bit of PR, maybe some PA and MozRank.
Scrape the first 200 results from ExpiredDomains.net and paste into a bulk metrics checker such as:
http://www.bulkseotools.co.uk/seo-combine-tools-package-one-page/
As you can see in the above screenshot, I found a domain with PR2, PA17, DA5 (depotdaybikerally.com) and another with PR1, PA19, DA7 (brilliantbike.com).
I prefer brilliantbike because it's shorter, brandable and not spammy.
Checking domains
Given the low DA scores, these domains do not have many backlinks. But, they have a little juice from whatever content used to be hosted on them.
I'm going to take a look to make sure it's not completely off-topic/adult/spammy before purchasing.
1. Check domain history on archive.org
Nothing much there, but it's on-topic. Excellent.
2. Check that the domain is indexed on Google, by searching for:
site:domain.com or info:domain.com
You want the domain to be indexed (this shows it has not been penalised by Google). You can also check the cached page (this should match archive.org's records).
3. Check existing backlinks
As suspected, this site does not have any visible backlinks in ahrefs or opensiteexplorer. To double-check, I ran it through smallseotools.com/backlink-checker and got the following:
Nothing exciting or spammy, just a few social links and domain listings.
4. Check availability
You might want to do this step earlier to save time!
Try and find a $0.99 voucher or registration offer to get a discount. It's important to use Whois protection to protect your new site so look for a deal that offers that too.
And that's it! For $0.99 I now have a clean, brandable domain with a little weight, ready for a new Wordpress AdSense site.
STEP 3 coming soon....