- What is SEO in 2020?
- TL;DR – What Really Matters if you do SEO in 2020?
- An Introduction to SEO
- Google Rankings Always Change
- ‘User Experience’ Does Matter
- TAKE NOTE: Google has switched to a ‘Mobile First‘ Index in 2020
- NOTE: Google has a ‘Page-Heavy’ Penalty Algorithm
- NOTE: Google has an ‘Interstitial and Pop-Up‘ Penalty Algorithm
- What is the PURPOSE of your page?
- Ranking could be based on a ‘duration metric’
- Rankings could be based on a ‘duration performance score‘
- What Makes A Page Spam?
- If A Page Exists Only To Make Money, The Page Is Spam, to Google
- Doorway Pages
- What Does Google Classify As Doorway Pages?
- What Is E.A.T.?
- Main Content (MC) of a Page
- Supplementary Content (SC) on a Page
- The Importance of Unique Content For Your Website
- Balancing Conversions With Usability & User Satisfaction
- NOTE: User Experience Across Multiple Devices & Screen Resolutions
- NOTE: Which type of Adverts Annoys Users?
- How To Fix Issues Found In the Google Ad Experience Report
- What Does Google Mean By “Low-Quality“?
- Google Is Not Going To Rank Low-Quality Pages When It Has Better Options
- Quality Raters Do Not Directly Impact YOUR site
- Quality Bar – Always Rising – Always Relative?
- Ratings Can Be Relative
- Can Thin Content Still Rank In Google?
- What Are The High-Quality Characteristics of a Web Page?
- What Characteristics Do The Highest Quality Pages Exhibit?
- What Are The Low-Quality Signals Google Looks For?
- Pages Can Be Rated ‘Medium Quality’
- Google Quality Algorithm Updates
- What Was Google Panda?
- Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings
- Specific Advice From Google on Pruning Content From Your Site
- Specific Advice From Google On Low-Quality Content On Your Site
- Investigating A Traffic Drop
- Technical SEO
- Example ‘High Quality’ E-commerce Site
- What Are YMYL Pages?
- What Is “Domain Authority“?
- Is Domain Age An Important Google Ranking Factor?
- Google Penalties For Unnatural Footprints
- Ranking Factors
- Keyword Research
- Do Keywords In Bold Or Italic Help?
- How Many Words & Keywords Do I Use On A Page?
- What is The Perfect Keyword Density?
- Keyword Stuffing
- Focus On The User
- Optimise For User Intent & Satisfaction
- Focus on ‘Things’, Not ‘Strings’
- Can I Just Write Naturally and Rank High in Google?
- Do You Need Lots of Text To Rank Pages In Google?
- Optimising For ‘The Long Click’
- User-Generated Content & Forum SEO Advice
- Page Title Element
- Meta Keywords Tag
- Meta Description Tag
- Robots Meta Tag
- Robots.txt File
- H1-H6: Page Headings
- Alt Tags & ALT Text
- Link Title Attributes, Acronym & ABBR Tags
- Keywords In URLs Make Search Engine Friendly URLs
- Absolute Or Relative URLs
- How long is too long for a URL?
- Subdirectories or Files For URL Structure
- How Google Treats Subdomains: “We… treat that more as a single website”
- Should I Choose a Subfolder or Subdomain?
- Which Is Better For Google? PHP, HTML or ASP?
- Fetch As Google (Url Inspection Tool)
- Check How Google Views Your Desktop Site
- Check How Google Views Your Smartphone Site
- Check How Your Site Renders On Other Browsers
- Is Valid HTML & CSS A Ranking Factor?
- Point Internal Links To Relevant Pages
- Link Out To Related Sites
- Broken Links Are A Waste Of Link Power
- Does Only The First Link Count In Google?
- Duplicate Content
- Duplicate Content SEO Best Practice
- Double or Indented Listings in Google
- Create Useful 404 Pages
- 301 Redirects Are POWERFUL & WHITE HAT
- NOTE: Some Redirects May Be Treated As Soft 404 Errors
- You MUST Redirect To Equivalent Content in 2020
- How To Use 301 Redirects Properly To Preserve Rankings in Google in 2020
- Redirect Non-WWW To WWW (or Vice Versa)
- The Canonical Link Element Is VERY IMPORTANT
- Do I Need A Google XML Sitemap For My Website?
- Enough Satisfying Website Information for the Purpose of the Website
- Dynamic PHP Copyright Notice in WordPress
- Rich Snippets
- Adding Schema.org Markup to Your Footer
- Keep It Simple, Stupid
- How Fast Should Your Web Page Load?
- A Non-Technical Google SEO Strategy
- Does Google Promote A Site Or Demote Others In Rankings?
- What You Should Avoid When Practicing Website Search Engine Optimisation
- Don’t Flag Your Site With Poor Website Optimisation
- The Continual Evolution of SEO
- How Does Google Search work?
- Beware Pseudoscience In The SEO Industry
- How Long Does It Take To See Results from SEO?
- A Real Google Friendly Website
- Google Webmaster Guidelines
- Submit Your Website To Google Search Console
- Free SEO EBOOK PDF
- Disclaimer
It's a long ass read (50k+ words) and I haven't even read it through yet, but I think it's worth sharing (and reading, duh).
