Quick question now that I think of it.
Always wondered about using apostrophes in my keywords
Say for example my keyword I want to rank for is "michaels pet shop".
The question should I include "michaels pet shop" in my h1 tag, meta description and in the body text of the webpage even though it is grammatically incorrect.
I mean is "Michaels Pet Shop" the same as "Michael's Pet Shop"
I want to write that people will be impressed by, obviously having poor grammar is unimpressive, but I still want to rank number for the term and I am afraid Google will penalise me for using correct grammar