SEO optimized vs conversion focused copywriting for websites

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liptunxz

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Hi,

We're in the process of building a website for a service-based company and have been reviewing our competitors' service pages. We've noticed that these pages are often lengthy and highly optimized for SEO, but they lack a lively tone and don't seem crafted to convert visitors effectively.

This observation has us wondering why this approach is so prevalent. We aim to create service pages that mainly focus on converting visitors , all while ensuring our articles are SEO-optimized with relevant keywords. But our page will clearly not be as seo optimized as those competitors.

We want to have those super optimized page for our articles, not our main website ...

Could you share your insights on whether this strategy might be misguided and, if so, why? I find it hard to believe that all our competitors are missing the mark, so I'm sure there are valid reasons behind their approach.

Thank you in advance for your thoughts!
 
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Thank you for your quick answer, artificials

Could you please elaborate just a little as to why not having separate articles seo optimized and a website that converts fully isn't best practice so I can explain this to my team ?

I'd love to understand
 
liptunxz said:
Thank you for your quick answer, artificials

Could you please elaborate just a little as to why not having separate articles seo optimized and a website that converts fully isn't best practice so I can explain this to my team ?

I'd love to understand
Click to expand...
IMO, a mixture of both approaches is needed.
If you look at big brands, they do not seo optimised their homepage, or other converting pages. Usually there's name, moto, enticing images in there. Not much content!
Classic SEOs however, believe that homepage is the most important page for seo optimization.
I would keep blog posts for SEO optimisation and homepage and other landing pages for conversion.
 
I see, I think I got the answer, actually.
The main domain holds more juice so it's better to have seo optimized page on it as much as possible to increase your DA as much as possible

At least that's what I got from some research :)
 
liptunxz said:
I see, I think I got the answer, actually.
The main domain holds more juice so it's better to have seo optimized page on it as much as possible to increase your DA as much as possible

At least that's what I got from some research :)
Click to expand...
Homepage receive most links, but I would use it to showcase internal pages, instead of keyword optimisation with content.
 
What's your approach about "optimizing pages" for SEO?
Are you referring to the content or links?
 
Thank you for your answer Hideath :)
I'm thinking about content, so doing keyword research and making sure enough relevant keywords are in the page.

If I do a high converting page without seo in mind, the page will be much shorter and I will mainly try to convince visitors to submit my form if that makes sense
 
I think you are right to prioritize conversion on the main site, those SEO-optimized pages are probably blog content that funnels into it.
 
It sounds like you're aiming to create a service page that balances SEO with a more engaging tone, which is great! Many competitors focus heavily on SEO optimization, but they often overlook user experience and conversion. While SEO is important for ranking, conversion rates are driven by clear, persuasive, and engaging content. You’re right to focus on conversion; SEO doesn’t always guarantee customer action. Your approach of using optimized content for articles and keeping the service page more conversational could help strike the right balance. It’s all about finding the right mix for your business goals!
 
liptunxz said:
Hi,

We're in the process of building a website for a service-based company and have been reviewing our competitors' service pages. We've noticed that these pages are often lengthy and highly optimized for SEO, but they lack a lively tone and don't seem crafted to convert visitors effectively.

This observation has us wondering why this approach is so prevalent. We aim to create service pages that mainly focus on converting visitors , all while ensuring our articles are SEO-optimized with relevant keywords. But our page will clearly not be as seo optimized as those competitors.

We want to have those super optimized page for our articles, not our main website ...

Could you share your insights on whether this strategy might be misguided and, if so, why? I find it hard to believe that all our competitors are missing the mark, so I'm sure there are valid reasons behind their approach.

Thank you in advance for your thoughts!
Click to expand...
Many service-based companies prioritize SEO-heavy pages to rank higher and attract traffic, even if the content feels dry. If your goal is conversions, balancing persuasive, engaging copy with SEO best practices—like structuring content well, using strategic CTAs, and keeping readability high—can be a solid approach. Have you considered A/B testing different versions to see what resonates best with your audience?
 
SEO matters, but at the end of the day, Google favors pages that actually help users. If a page is stuffed with keywords but doesn’t engage visitors, people bounce, and that hurts rankings. Your approach makes sense: focus on converting while keeping SEO in check. A well-optimized page that also gets users to take action will always have the edge over a boring, keyword-heavy one.
 
FOr landing pages it is recommended to keep it updated and content should be like that it helps in conversion
For COntent you can add FAQ section that covers everything and helps in SEO
Also create a blog page and start publishing informational blogs and do internal linking to the website
 
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